Day 1 – 11 November at SIME

09.00 We’ve got news for you!

09.10 The age of the unthinkable

09.30 The transformers – companies going from offline to online with a smile

Some traditional companies embrace digital opportunities and make digital part of their DNA while most fail miserably and see new entrants disrupt the old playing field.

Keynote by: Jesper Kärrbrink, CEO of Eniro, one of Europe’s most progressive classifieds companies, former CEO of Svenska Spel and author of criminal novels.

Panel: Sara Öhrvall, Head of Bonnier R&D (Sweden), Jesper Kärrbrink, CEO Eniro (Sweden) and Claudia Gonzalez, United Nations expert on social marketing and the former marketing director of the World Economic forum (US).

Key Takeaways:

learn from leading transformers
how to organize change
winning attitudes
best practise

10.30 Coffee tea you and me

11.00 May I have your attention please?

A thought provoking journey into your attention span and how new technologies create new (a)social behavior.

Keynote by: Linda Stone, author and thought leader with a background as VP at Microsoft and long time executive with Apple who coined the term “continuous partial attention”.

11.20 Marketing is dead long live marketing

The art of marketing is rapidly evolving into becoming the science of marketing fuelled by advertising technology, analytics and digital alternatives. But as the users formally know as “consumers” get more empowered, marketing directors and communications professionals face a new paradigm where honesty, relevance, creativity and knowledge will separate the winners from the ones not knowing what hit them.

Keynote: Steven Overman, founder of the Realtime Project, communications pioneer including Lowe Worldwide Global Strategy director for IPG Team Nokia as one of the enthusiast behind Wired Magazine as well as in many other innovative teams. Steven was in the room ‘94 when the first banner was created…

Panel:

Steven Overman, founder the Realtime Project
Fredrik Sellgren, founder Sellbranch, Partner of Result and former Swedish CEO of TradeDoubler
Dirk Freytag, CEO of ADTECH, SVP of AOL
Heleen van Oord, founder and CEO of DQ&A, elected media woman of the year in Holland

Key Takeaways:

the new marketing tools
the new role of creativity
winning strategies
the new role of the agencies

12.00 Lunch at Ambassadeur

13.00 A hacker’s view on innovation and the future

Keynote: Paul “Pablos” Holman. Pablos is a futurist, IT security expert, and a notorious hacker with a unique view into both breaking and building new technologies. His projects at the Intellectual Ventures Lab are among the most futuristic in the world. He will show how the mindset of hackers is optimized for invention and share some of the projects from his lab.

Key Takeaways:

how does a hacker think & why do you care?
ideas for tackling malaria, hurricanes, nuclear energy and global warming

13.25 We’ve got News for you

13.45 New! Mobile opportunities

Keynote: Pekka Pohjakallio, Vice President Concepting & Innovation, Nokia (Finland)

Key Takeaways:

how the phone could become your most important sales channel (and why you feel lonely without it…)
why entertainment is the fastest route to the users hearts and wallets
how online will really go mobile (and not the usual BS)

14.00 The Masters of Mobile

With Billions of phones carrying Billions of apps the era of the mobile has gone from vision to in your ear- and face user experiences offering a plethora of opportunities never seen before.

Panel: Pekka Pohjakallio, Vice President Concepting & Innovation, Nokia (Finland), Dan Olschwang, President and CEO of Jumtap one of the world’s leading mobile marketing and technology companies (US) and surprise guest.

14.20 Tomorrow’s Skype – Meet the nominees for the SIME Rising Star of the North

VCs and entrepreneurs alike are on a constant quest to find the new world changing technology and build a company on everyone’s lips.

Key Takeaways:

you saw them first
learn from the future leaders

14.40 TV is dead, long live TV

More pictures are moving than ever before and video is growing at the speed of life. But business models are yet to be proven for the the new entrants while the old broadcasters struggle to maintain the audience as well as the advertisers.

Panel:

Anna Bråkenhielm, the star of Swedish TV production and founder of Silverback
Sorosh Tavakoli, founder of VideoPlaza, the start-up predicted to become the standard for video advertising
Anders Berglund, Sales Director Aftonbladet, Sweden’s largest media house
Axel Schmiegelow, founder and CEO of Denkwerk

Key Takeaways: