Workshops at SIME

SIME Academy offers you expert workshops giving you indepht insights in some of the most important areas of the evolving digital arena. Our Academy Workshops is based on eight main themes where each theme offers three separate workshops. Themes: Strategy, Money, Communication, Technology, Innovation, Content, Telecom, Excellence Below is a workshop schedule. The workshops are lead by thought leading international and local experts.

Strategy

New market conditions calls for new strategic insights and so does the increasingly digital arena where old models crumble faster than expected while new opportunities are everywhere for the agile and wise.

Session 1

Changing giants - how traditional companies has transformed to digital

Time: Nov 11, 15.15-16.00

Location: Rigoletto 2

Learn from traditional giants that have successfully turned into digital power houses.

Moderator:
- Bob Stumpel (Result)

Expert:
- Dan Ochterlony (Schibsted)

- Claudia Gonzalez (UNHCR)

Session 2

Going international (when others stay at home) - the new international arena

Time: Nov 12, 16.15-17.00

Location: Rigoletto 3

How do you take your company international when there are invisible walls when you enter a new market. Leading entrepreneurs and advisers share best practise and successful case studies.

Moderator:
- Robert Lang (Result)

Panel members:
- Jacco Bouw (Web Power)
- Oliver Schueppbach (Brands4friends)

Session 3

E-commerce - learning from the leaders

Time: Nov 12, 17.15-18.00

Location: Ambassadeur 1

Commerce has never been more vibrant, measurable and integrated over different channels. Get a unique look under the hood of the leading e-commerce companies and understand why they grow while the market is not.

Moderator:
- Marcus Gullberg (Microsoft)

Panel members:
- Werner Vogels (Amazon.com)
- Oliver Schueppbach (Brands4friends)
- Jörgen Bertilsson (Avensia)

Money

In a market where cash is scarce and investment opportunities are plentiful we turn to some of the most acclaimed investors, fund raisers and successful entrepreneurs to understand the do´s and don’ts.

Session 1

Raising capital - How to Exit

Time: Nov 11, 15.15-16.00

Location: Rigoletto 4

Raising capital from business angels or VC companies is never easy. In this market it is almost impossible. Almost. Learn from leading investors and successful entrepreneurs how to fund your business in troubled times.

Experts:
- Per Roman (GP Bullhound),
- Eric Archambeau (Wellington Partners)

Session 2

Investing in start-ups

Time: Nov 11, 17.15-18.00

Location: Ambassadeur 1

Investments in start-ups has been the fastest route to riches for brave, skilled and/or lucky investors but 90% of the investments never give any return. In this market the valuations are at an all time low but the future is uncertain. Learn from the best how to invest in start-ups and when it is time to say NO.

Experts:
-Christopher Pommerening (Active Venture Partners)
- Hadar Cars (Eqvitec)

Moderator:
- Johan Edfeldt (KeyNote Media)

Session 3

Corporate Ventures

Time: Nov 12, 16.15-17.00

Location: Rigoletto 5

Every large company has hidden digital assets that can be developed into promising ventures. At the same time it has never been so cheap to buy external innovation. Learn the winning strategies for maximizing the value of corporate venturing.

Moderator:
- Dariush Ghatan (Googol)

Communication

The communication theme is at the core of digital development and looks at new opportunities created at the intersection of creativity, technology and branding.

Session 1

Advertising technology

Time: Nov 11, 18.15-19.00

Location: Ambassadeur 1

Advertising technology is the new vibrant science at the crossroads where creativity meets technology and becomes new opportunities to do business, reach customers and connect and reconnect.

Experts:
- Dirk Freytag (ADTECH, AOL)
- Matthew Szymczyk (Zugara)

Moderator:
- Fredrik Sellgren (Sellbranch, Result)

Session 2

Branding in a world where advertising is dead

Time: Nov 12, 15.15-16.00

Location: Rigoletto 2

Is branding a dying art or has it just started to become important? Meet the sharpest brains in the creative world and see how branding is evolving at the speed of life.

Moderator:
- Bob Stumpel (Result)

Expert:
- Thomas Gad (Brandflight)

Session 3

Designing a company’s digital DNA

Time: Nov 12, 16.15-17.00

Location: Rigoletto 4

Design has gone from an art to a science to the cosmic glue that keeps us loyal to a brand. See how design has gone from mere artwork to becoming the backbone behind some of the world’s mot successful companies and why you should take creative steps in unexpected directions.

Moderator:
- Bob Stumpel (Result)

Expert:
- David Orlic (Volontaire)

Technology

The technology theme provides insights into some of the most important technology areas that will impact our business profoundly.

Session 1

Cloud computing

Time: Nov 11, 15.15-16.00

Location: Rigoletto 3

Cloud computing can lower your existing IT cost while making capacity problems a problem of the past. It can also open up a world of opportunities for small companies to grow as fast as their service can win customers. Is there a place for your company in the cloud?

Expert: Stefan Alariksson (Sun Microsystems)

Session 2

Open source - Building communities

Time: Nov 11, 18.15-19.00

Location: Ambassadeur 2

Open source is touching millions of businesses and threatening the fat margins of many traditional software companies. What is out there for free? How useful is it and is it useful for me? Are some of the questions that get answered in this session.

Expert:
- Kaj Arnö (MySQL)

Session 3

Apps apps apps

Time: Nov 12, 16.15-17.00

Location: Rigoletto 2

Facebook apps? I-phone apps? Android apps? Myspace apps? The world is suddenly bursting with apps and this is the ultimate apps workshop.

Moderator:
- Dr. Mahesh Kumar (Result Chennai)

Innovation

The innovations theme offers a unique opportunity to meet the coolest new innovative companies in the Nordics and beyond.

Session 1

Meet 6 online and technology innovators

Time: Nov 11, 16.15-17.00

Location: Rigoletto 3

Meet some of the most innovative online companies that all have the potential to change the way we live, do business and play online.

Expert:
- Anil Hansjee (Google EMEA)

Companies:
- Relaware/Mitt postnummer
-Myngle
- StarStable
- Twinlgy
- RJDJ
- Fileride

Session 2

Meet 6 mobile innovators

Time: Nov 12, 15.15-16.00

Location: Rigoletto 3

Meet some of the most innovative mobile companies that all have the potential to change our relationship to our mobile phones.

Moderator:
- Dr. Mahesh Kumar (Result Chennai)

Content

If content is king it is even more royal than ever as consumption of content sky rockets. Which are the best models for monetizing content, what is the role of media companies and which new content channels will capture our precious time are questions content professionals and media owners better find answers for.

Session 1

Piracy - meet the makers

Time: Nov 11, 15.15-16.00

Location: Rigoletto 5

Meet some of the most black hearted pirates of the world wide web and understand why the Pirate party has made it to the European parlament.

Expert:
- Rickard Falkvinge (Pirate Party)

Session 2

User generated content behind the hype

Time: Nov 11, 16.15-17.00

Location: Rigoletto 2

After the first romance between user generated content and everyone with a computer it is time to ask what is the role of user generated content and what too often is just useless generated content. Learn to see what is hype and what is the real deal and a great opportunity for your business.

Moderator:
- Bob Stumpel (Result)

Expert:
- Sara Svennung (Passagen.se)
- Stephan Uhrenbach (Qype)
- Jacob Lachmann (GoViral)

Session 3

Entertainment is the new cool

Time: Nov 12, 17.15-18.00

Location: Ambassadeur 2

“Technology is becoming entertainment and entertainment is becoming technology” this quote by former MTV CEO Michael Wolf is the backdrop where we dive into how entertainment, entertainment marketing, and new technologies create new business opportunities. Especially for the digital natives for whom entertainment is the new opium of the people.

Moderator:
- Peter Ahlgren (KeyNote Media)

Expert:
- Carl Klingberg (bwin)

Telecom

The converging telecom sector is exploding with apps, innovation and new entrants challenging the old structures. Where is everything going is the basis for our two expert perspectives:

Session 1

Everything mobile

Time: Nov 11, 16.15-17.00

Location: Rigoletto 4

Where is the opportunity in mobile business? Best cases, new frontiers and valuable mobile insights brought to you by leading experts.

Expert:
- Pekka Pohjakallio (Nokia)
- Daniel Freeman (Ericsson Multimedia)

Moderator:
- Fredrik Sellgren (Sellbranch, Result)

Session 2

The Future of Telecom (Everything else)

Time: Nov 11, 17.15-18.00

Location: Ambassadeur 2

A Telecom world in transition is leaving old revenue models behind and look at a new arena where value added services, content, branding and innovation creates a new relationship to the subscribers. How is the Telecom world converging, evolving and where are the new opportunities are some of the topics of this session.

Experts:
- Magdalena Bonde (Result)
- Robert Lang (Result)

Excellence

There SIME Grand Prize Award for excellence in the digital arena is awarded leading companies. In the excellence track you get to meet companies that we believe have mastered the pursuit of digital opportunities:

Session 1