SIME Friends SoundCloud make a roof top party to spread the word

Soundcloud is a service where people creating music can easily communicate about their tracks and share them with the world or a select few. The Swedish founders Eric Wahlforss and Alexander Ljung moved the company to Berlin last summer, but came back to Stockholm for SIME 07 to make a SIME anthem in 48 hours, produced live on stage by techno producers Le Choix.

The Soundcloud serivce has been in closed beta since fall 2007, and after several new releases and a recent complete overhaul of the look and logo, Soundcloud are ready to start opening up to the world a little more. The kick-start for this was a pre-release party held in the Soundcloud office and adjacent roof top in Berlin. An impressive list of DJs and live acts performed and the party lasted until early morning. Soundcloud are placing themselves on the map as the place to go for the most interesting people and conversations about music.

During breakfast the following day, founder Eric Wahlforss promised to give the SIME Blog readers a chance to check out Soundcloud soon, so stay tuned for some invites in the near future!

Lazy afternoon on the roof top, the Soundcloud party started with a brunch in the sun.

Night falls but the party goes on.

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