Rethink the box – Hannu Ripatti on online strategy

Hannu Ripatti from Gyllene Skor gives us tips on how to make digital part of you company’s DNA rather than a disconnected add-on. By focusing on clear goals and creating ideas with a clear purpose, you can rethink one or several boxes instead of trying to think outside them.

Hannu points out customer focused design as a deprecated concept. Marketing in itself is not very customer focused, since the goal is to make people buy things they might not know about or know they need. The product and service you make needs to be customer focused, but strategies concerning both marketing and sales should avoid getting stuck in ideas about user focus and remember the business focus.

Gyllene Skor helps companies get a holistic grip on digital strategies and business opportunities.