Schibstedt: We had the courage to cannibalize our own businesses to change into a modern media company

SIME Finland is nowin full swing, and Karin Almers from Schibstedt leads off with a report on how Schibstedt has worked to change into a modern media company by sticking to their online expansion and strategies even if these initiatives have cannibalized on profitable businesses like classifieds in their media properties published on paper.

They are trying to create a culture of innovation and believe it takes courage to stand by ideas and projects that will work in the future even if they are not immediately profitable.