Sulake: Campaigns turn viral in the Habbo Hotel

Emma Halmekoski, Director B2B Marketing at Sulake tells us about the “Habbo Iceberg” of campaign virality, where a few official advertising channels spark a multitude of activities among users. Habbo gives users a lot of outlets for showing off their relationship with a brand or product, like fan pages, themed groups and branded badges on their profile pages.

An important point that Emma makes is that for advertising to go viral like this, it has to be something that the users truly appreciate. Emma showed off some of the fabulous user created rooms in Habbo Hotel, and concludes her talk by saying that to get users to talk about a campaign, put it on their profiles and spread it to their friends it has to engage the audience and both respect and challenge their creativity.

5 Responses

1. joe says:

   September 17, 2008 at 14:04

   But Sulake with HABBO HOTEL has lost money 7 years in a row since 2000 and advertising revenues have been very nominal.

   Reply
2. Al says:

   September 18, 2008 at 10:48

   Ummm I don’t think you have your facts straight, since they have grown revenue substantially since it began. This is why so many VC’s are backing it. VC’s don’t tend to back losers in such numbers…

   http://www.arcticstartup.com/2008/04/29/sulake-9th-most-valued-digital-startup/

   Reply
3. joe says:

   September 18, 2008 at 12:36

   Sulake has not had a new VC onboard since SoftBank of Japan’s 6 mill euro placement back in June 06. Sulake Group’s revenue has fluctuated from a high in 06 to a decline in 07. The Group has in fact lost money every year with HABBO Hotel since HABBO’s launch in 2000. Apparently, IRC Galleria is a profitable unit in Sulake Group.

   Reply
4. Laura says:

   November 10, 2008 at 22:02

   i cant find any administration for habbo hotel. there needs to be an icon for it because my friends spent nearly £100 pound on furni and someone has hacked into her user! How can she report this!

   Reply
5. enya says:

   December 18, 2008 at 20:00

   Hi….x

   i go on habbo.co.uk and ive just got banned for giving out my fake pass like usually and then this girl (lily613) tells the manager.
   take this from some1 who plays habbo alot!wot you need to do is stop advertising on the computers and start advertising out in the real world. Put it in comprehensive schools and then they will join.
   but whatever you do put on the bottom of it this:
   do NOT put your password in the talk box then press ctrl and m/money
   if u do wish to then all of your furniture you have bought will be gone.

   Reply