Josh Spear speaks at SIME08

International trendspotter extraordinaire and founder of the Undercurrent digital think-tank Josh Spear has inspired peole all over the world, and joshspear.com has been a daily read for creative professionals for many years. He started the blog out of frustration that journalism school didn’t take the blogging phenomenon seriously in 2004.

Josh will speak at SIME08 in Stockholm on November 12-13. Here is a talk Josh did at Google Zeitgeist last year, about the ways today’s youth see media and how the way they live their lives is incongruent with how traditional media try to reach them (Josh comes on after the introducer from Google Zeitgeist):

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