Emma Halmekoski, Director B2B Marketing at Sulake tells us about the “Habbo Iceberg” of campaign virality, where a few official advertising channels spark a multitude of activities among users. Habbo gives users a lot of outlets for showing off their relationship with a brand or product, like fan pages, themed groups and branded badges on their profile pages.
An important point that Emma makes is that for advertising to go viral like this, it has to be something that the users truly appreciate. Emma showed off some of the fabulous user created rooms in Habbo Hotel, and concludes her talk by saying that to get users to talk about a campaign, put it on their profiles and spread it to their friends it has to engage the audience and both respect and challenge their creativity.
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