SIME Talks 2: Gambling Expert – Niklas Jonsson speaks: "We miss the Windows and Internet Explorer in Mobile Gambling"

The grey area between gaming and gambling has always been interesting. It’s grey, oh yes, it is. No one even knows where the grey boundary begins and ends, but we all know that there is some invisible force that splits Gaming and Gambling. And in this grey area, people do create interesting things and are opportunistic in finding the gold mine. Gaming / gambling has only got more interesting over time.

SIME had the chance to catch up with Niklas Jonsson, who has been on the management of Svenska Spel for 9 years, being an intrapreneur, building and innovating within the big Swedish state owned gambling monopoly, and boy he had some interesting view points on how the gambling landscape is evolving.

The video of the interview (with some wind and kids in the background adding to the lullaby) is below:

In short, the essence is:

• Gambling industry is consolidating, and are looking for new distribution models. Mobile is getting interesting, so is browser gaming.
• We miss a standard like Internet Explorer and Windows for mobile based gambling / gaming
• The search for the next “poker” continues
• And the grey area between gaming and gambling get more complex due to the absence of 1 legal entity / body that governs the multi billion dollar gambling industry

2 Responses

1. Morten E. Wulff says:

   August 6, 2009 at 09:13

   Develop vigorously for the iphone, for android and/or windows mobile – then you should be set. Sure, it’s not IE – but it should be doable for the big guns in the industry.

   Cheers, Morten E. Wulff
   Entrepreneur / Investor
   Folio: drzelig.com

   Reply
2. SIME Talks - the Digest Edition at SIME says:

   November 4, 2009 at 08:26

   [...] We shifted gears into Gambling and Gaming mode by interviewing Niklas Jonsson, former management of Svenska Spel, current CEO of Bidster.com. He sorely misses a standard in the gambling industry, a Windows and IE of sorts that can bring things more closer, especially on the mobile. And the quest for the next poker is full on. The talk is here [...]

   Reply