SIME Talks 4: Bjorn Falkevik "There is no prime time on the internet, there is only prime space"

Again, a catchy headline, a poignant one that very nicely captures the pulse of the internet. The net is such a vast medium that it’s about finding your prime spot unlike the traditional media that works by the prime time funda. And clearly being “always on” through the internet holds sway and makes it a no brainer for companies to embrace the web by encouraging dialogues and starting a conversation.

SIME caught up with Bjorn Falkevik, a man who has been doing a phenomenal job in the live streaming and after production scene in Scandinavia. In fact he has been the viewing lens for us to many interesting events and conferences, be it the Tech Crunch Talks in Scandinavia, or the Disruptive Media Conferences, or those numerous talk shows, he has made sure the internet audience is never left behind. You can read more about him here, watch his Bambuser streams here, his flickr streams here.

The crux of the interview is:

- Find your prime spot on the internet. Invest time, energy and work over time to find your niche. And build a campaign around it.
- Audience who are participating in your live streaming are of much greater value than those who tune in after the “show” . The value of each participating audience grows exponentially in micro media as compared to mass media, so find ways to keep them engaged, hooked and compelled to view your content.
- And finally there is no secret social media recipe. It’s all about building compelling content and a storyline. The ultimate seller is interesting content and that will always be the holy grail of media.

Thanks Bjorn.

3 Responses

1. Internet – a continent of bits built on a dream of freedom – Mattias Östmar says:

   August 14, 2009 at 00:44

   [...] for SIME Talks about his view on social media. In this short and brilliant video he explains why there is no prime time, only prime space on the Internet: ”Something is three years old, but if I´m finding it KNOW it´s news to ME. That´s the [...]

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2. jardenberg kommenterar – 2009-08-19 — jardenberg unedited says:

   August 19, 2009 at 05:31

   [...] SIME Talks 4: Bjorn Falkevik “There is no prime time on the internet, there is only prime space” [...]

   Reply
3. Meet the Nominee of the Day (14), Bambuser, Sweden at SIME says:

   October 6, 2009 at 20:41

   [...] Watch Bjorn’s talk here [...]

   Reply