Helsinki is all set for some SIME action today.

SIME Helsinki, an invite only SIME day focusing on digital opportunities will be held today at Andorra cultural centre, Eerikinkatu 11. In tune with the SIME Mantra of “Great People, Great Conference”, the event features some of Scandinavia’s house hold brand names and thought leaders who would be talking about knowledge being the key differentiator in today’s business across different industries.

Check out SIME Helsinki’s page here

Speakers

The highlight speakers for the day are:

Pekka Pohjakallio, VP Concepting and Innovation, Nokia (Finland)

In Nokia’s solutions unit, Pekka is in charge of finding new ways to connect people and places leading the concepting & innovation practise.

During his 18 years career in Nokia Pekka has worked both in various business leadership and marketing roles including the early SMS business in early 90’s to the Nokia Nseries product responsibility, Nokia’s music business, and latest the user experience and consumer data acitivities for Ovi by Nokia.

You can also catch him at SIME Stockholm.

Steven Overman, founder the Realtime project

Founder The Realtime Project, communications pioneer including Lowe Worldwide Global Strategy Director for IPG Team Nokia and as one of the enthusiast behind Wired Magazine as well as in many other innovative teams. Steven was in the room -94 when the first banner was created…

Twitter: stevenoverman
Web: therealtimeproject.com

Gary Shainberg, member of the Tech Jury of the World Economic Forum, ex-CTO BT Innovation

Gary Shainberg, ex-CTO, BT Innovation and member of the Technology jury of the World Economic Forum. currently the Vice President of Technology & Innovation Support working for the Group Chief Technology Officer, Matt Bross. Runs a team who are known as the JFDI team (Just xxx Do It) and their motto is “There are no Barriers only Hurdles”.

Kaj Arnö, chief Evangelist MySQL (Switzerland)

Chief Evangelist MySQL/Sun and founder of new religion, Runnism…

View the profiles of all SIME Helsinki speakers

The Agenda

View the Agenda details here

The agenda is a very good blend of topics digital, kick starting with a panel on everything mobile and marketing, the path drifts to new marketing techniques, followed by the change makers, the one’s who are taking industries by the neck and changing them with a smile. The post-break sessions focus on – ‘communication going wild’ – video as a format in particular, the concept of innovations and research and the importance of implementation in the growth cycle.

The post-lunch session marks SIME Helsinki’s tryst with the workshop format chaired by different experts on a plethora of different topics. More info on workshops below.

The penultimate sessions has Steven Overman, founder Real Time Projects talking about getting “real”, followed by a keynote by Kaj Arnö Chief evangelist MySQL with the key take away being why over 100 million people are hooked on open source and how it can lower your cost.

Workshops @ SIME

Beginning this year, SIME will feature thought provoking, content driven workshops taking the personalization of SIME to the next level. Almost, like an unconference of sort, the audience is free to choose the workshop topics that interest them the most, and be part of the dialogue. It’s the perfect place to talk about your company in the domain, ask questions to experts chairing and moderating the workshops, and meeting enthusiasts of the particular topic.

The workshops at SIME Helsinki focus on the following topics, a prelude of sorts to the main show in Stockholm which has 8 workshops with 3 sessions each, on both days of the conference.

Check out the SIME Stockholm workshop format here

Workshops @ Helsinki:

AOL

Futurice (Integrated operations – no to silos)

Open source

Activeark (Marcom, service development and sales are converging into one)

Real time

Marketing

Internationalization

Innovation

Some tracks are repeated to make sure the audience can schedule them depending on other workshop topics they are interested in which might be held parallel to the popular tracks.

An orgy of knowledge

Bringing together the best of knowledge, content and inspiration from Scandinavia, Finland is all set for some rock n roll, SIME style today. If you are in Helsinki, do keep an eye on the crazy entrepreneurs who are doing everything in their might to get an invite into SIME.

We call it the SIME Magic.