SIME Talks 15: Thomas Crampton and Michael Oreskes – "The future of content is quality"

The future of content is quality. Quality will win, since the fundamental scare resource is the attention span of the audience. People do not have the time to absorb random information on the internet, and what they need is the professional skill and craft of journalism to make the data accessible and for journalists to do the work for the audience so that they can absorb it.

Words from veteran journalist Michael Oreskes who believes there are a myriad of ways to execute journalism and, the internet is all about finding the right mix at the right location.

Michael Oreskes – 28 years of solid journalism, and yes, he believes in new media.

Mike has served as executive editor of the International Herald Tribune since 2005. Previously, he was deputy managing editor of The New York Times, supervising television and Internet content. During this period, he won three Emmy awards and a DuPont award for documentary television. Currently he is working with the AP as Managing Editor for U.S. News. He is the co author of The Genius of America, How the Constitution Saved Our Country and Why It Can Again.

Read more about Michael Oreskes

Thomas Crampton – Walking the new media lane

Thomas Crampton who worked as a correspondent under the supervision of Michael Oreskes in International Herald Tribune and New York Times is out there changing the media industry. He is currently involved as the Asia-Pacific director of 360 Digital Influence for Ogilvy Public Relations Worldwide. Tom heads a team stretching across 23 cities in 15 Asian territories that helps companies conceive, develop and execute strategies in Social Media.

About Tom
Read Tom’s very well acclaimed personal blog
Tom’s Twitter

Raw energy and fresh appetite for ideas, 24*7.

The deadly duo of Mike and Tom were simply scintillating on stage. The final session of SIME 2007 was all theirs to fight out about the changing media industry and, the number of ideas that were thrown in during the session to save the media industry was simply a “Eureka” moment to all of us.

Old vs New Media, the battle has escalated into a war or are we seeing peace signs?

While the proponents of old media were still not convinced about the future of content online, the visionaries saw it coming, and on stage were two such minds talking about how things would be shaped 5 years from now. Unlike any “future will happen in 5 years” prediction where typically the number of years is understated, the media industry has quite much evolved into their vision 2 years ahead in time of their prediction.

Media companies are on a rampage, (look at the chart of Schibsted) on a wild hunt to find interesting niches and verticals to monetize their unsold inventory and cross- sell their existing journalistic services on top of new vertical; and a revenue model that connects them all, the holy grail of new age journalism if one might call it that.

Thanks Mike and Tom for all the energy you guys exhumed then. I can safely say, its still very much breathing!

Sime 07 – Tom Crampton & Michael Oreskes from SIME on Vimeo.