SIME thanks Berghs School of Communication for producing the SIME Movie Posters and billboards

If you had been to SIME this year and found movie like posters outside the Rigoletto cinema depicting the SIME speakers as movie stars, I bet you stood by for a minute at least, snapped a picture and went in thinking that was cool. Actually, passers by thought they were movie posters until they paused for a minute and read the text again. Well, we thought we should do a featured post about the folks who came up with the idea.

Meet the students from Berghs school of communication

Berghs School of Communication, Sweden, is a school in Stockholm that offers strategic and creative educational programs within market communications at several levels and formats. Interactive Communication at Berghs is a one-year education that gives students a broad and intensive year in marketing strategies and how they relate to digital communication. Students learn how the contemporary techniques of interactivity work regardless of language, geography or culture and how to integrate interactive communication with other channels and best communicate with a range of target audiences. Working with digital technologies such as the internet, intranet, e-business, viral marketing, mobile telephony and digital TV divides education into a series of courses in: interactive branding, interactive campaigns, computer technologies, technical development, design management, web management, content management and information design. In short these folks are “interactive integrated communicators”.

The task with SIME was to highlight the speakers and celebrate them, make them the rock stars, the heros of digital knowledge. The solution? Use the movie billboards outside of the cinema. On these bilboards we put up prints where the speakers were highlighted in fictive newspaper billboards of some of Swedens biggest and most influential papers, like IDG, Internetworld and Aftonbladet. These papers were also partners of the SIME conference. A neat idea that the folks at Berghs School of Communication came up with and implemented it to perfection together with our in house logistic team.

A gazillion thanks to the manager of the program Peder Rotkirch and his students Clara Grelsson, Fredrik Arrelid, Markus Andersson, Axel Tagg, Jonas Åhlén, the creative heads from Berghs School. You guys are fine integrated communicators!

SIME 09: Interviews with the audience

At SIME Stockholm during November, we had a diverse set of folks from all over the place who were keen on exploring digital opportunities together with us. From top level managers, city councils / government organizations to first time entrepreneurs, from the traditional business to the artistic ones, people came in all forms and shapes. We did quick 2 minute interviews with some of the folks. You can find the videos below.

1. Interview with Myngle, a portal that helps you learn languages online + promo code

Myngle.com is very cool I think. Spreads the power of languages right to you at the comforts of your home. The concept has been spoken about from since the days of the dinosaurs, but none I think have implemented them as well as Myngle. Founded by Marina, an Italian living in Netherlands, the concept has caught on in Europe and is slowly taking flight.

With some great networking and business opportunities created during the SIME week, Marina is quite vociferous in her thank you to SIME. She has given all the SIME folks a discount code for you to learn languages at a discounted price. So to tingle the vernacular love in you, we suggest you go to http://myngle.com and enter the code “sime09″ to learn languages at a discount.

2. Chat with the winner of the SIME, 3 – Android Developer Challenge

You look at the app and you realize, how come I lived without it? And the man behind the app is quite straight faced when I ask him the motivation behind the app. He says “he needed it”, and you go inside your head, a classic geek reason ain’t it? The app helps you find the cheapest products near your current location, displays them on the maps, and allows one touch calling. With the info slurped from Hitta.se a directories site, this intelligent catalogue is your companion for your last minute “real time” shopping needs.

Jonas Petersson, the winner and the man in the video below feels that the app scene is too crowded and it is tough to go through various approval process, and have different walled gardens to work in. And of course, the lack of good distribution power for developers like him with the noise in the scene quite much reduces the expectation to live off apps, but instead follow more of passion and develop the app one has always wanted to.

3.  Friends of Barcelona

We had a lot of friends from Barcelona as part of their SIME journey to experience action from the mother ship. For a little bit of history lesson, the City Council of Barcelona helped SIME organize the Barcelona version this year (in May) with great critical acclaim to find stars within the Spanish digital industry and co-inspire the scene with Scandinavia. With more than 8 hand picked companies joining the folks from Barcelona Council and Chamber of Commerce to attend SIME Stockholm, we were more than happy to have them with us, participate in the various workshops and awards.

Below is an interview with the folks behind the Barcelona City Council and Chamber of Commerce who help Barcelona companies set up locally and help find partners abroad, and help international companies help establish in Barcelona. And the second interview is with a company called Nettranslation that helps translate large corporate websites into different languages.