Abu Dhabi Magical Media Summit by Ola Ahlvarsson Part II (feat. Hans Vesterberg)

[The Abu Dhabi chronicles continues]

Read the jist of Rupert Murdoch keynote from the Media Summit

Abu Dhabi Media Summit an invite-only event featuring the cream of the cream in the internet and media industry seem to have made ripples across the industry. With the top brass from NewsCorp, Google, AOL, Microsoft and other movers and shakers in the industry under one roof, it might have been silly to expect anything else actually. Our very own SIME Chairman, Ola Ahlvarsson was also around for the event this week, and inspiration seems to be an unspoken theme in all the 4 days from March 9-12, 2010. Below is his recount of the talk given by Hans Vesterberg, VD of Ericsson

Read about Bloomberg’s press release on Hans Vesterberg

The world is mind boggling and has been developing tremendously. 4,6 billion phones, half a billion  broadband users will grow to 3 billion by 2014. As a point of reference 23 billion SMS were sent during one day on Chinese New Year. In 2014 there will be 7 billion mobile subscriptions. So is there a business case? Yes for sure but we need to do changes in models, networks and in us as an industry. People are prepared to pay more than before.
What will be the impact on society? Well that is hard to articulate development in the steel industry created railroads that in turn revolutionized transportation and many industries. Oil created the car industry.. What will be created as an extension of the IT and telecommunication developments? I see an installation phase and a deployment phase. We are still in the installation phase. Our vision is that in 2020 we will have 50 billion connections to the network through machine to machine, new types of connectivity, multiple subscriptions and many other reasons for being connected.  The mobile phone is like the light bulb in early electricity.  Other types of connectivity and gadgets will be every other appliance in the electricity metaphor and the innovation will be fuelled by telecom and content.  Ericsson is in the world of content, in video on demand, with broad casters, with fifa with tv4. We can deliver content to any bearer anywhere anytime. We work with operators in IP tv. We are in 175 countries with 375 million subscribers in the networks. Our duty is to work with all parts of society. There is a strong correlation between connectivity and gdp. Between diminishing co2 emissions and developing telecom. The world triplicates, and so will telecom have to do in order to have a sustainable world. We have the business reasons and we have the societal reasons to follow our vision.

Challenges: we need to have standards in order to deploy everywhere and cheap. We need fair pricing. Everybody needs their share of the cake and users need to pay. The consumer experience needs to be equal regardless of device, location and connection. Us telecom, media and other industries must cooperate.

The consumers are there, the money is there but we need standards.

One Response

1. chris paul shoes says:

   June 11, 2010 at 01:55

   Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, cake-like.com I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so basketball shoes outlet much good information we can learn in this forum!

   Reply