SIME Talks Episode 6, Season 2: Story Telling is the product of great real time conversations (feat. Steven Overman)

Steven Overman believes in the process of story telling – tell a story, talk about your brand : the usual marketing jargon, but comes with a real time twist. He wants real time conversations about your brand to be the storyline of your brand, not your ego centric unidirectional message. An attitudinal change is needed to play the game today.

And the reason is two-fold.

i. Values and behaviors have changed – people want to be / are empowered, conscientious, transparent, anxious and impatient.

ii. Technology and Media have changed – new channels give way to new ways to express and communicate. Social, Intelligent, Context-Aware – the technology is breathing its own life of expression.

This he calls a Real Time Conversation. The passion of his is manifested in his Real Time Project that he co-founded.

Visit The Real Time Project Web here

A big SIME star, Steve was one of the most loved speakers in both SIME Helsinki and SIME Stockholm in 2009, giving riveting talks about story telling and love for real time. Below is an interview captured by our video production friends, Radon.

SIME 09 -STEVEN OVERMAN from SIME on Vimeo.

Steven Overman is a great personality. He is a co-founder The Realtime Project, communications pioneer including Lowe Worldwide Global Strategy Director for IPG Team Nokia and as one of the enthusiast behind Wired Magazine as well as in many other innovative teams. Steven was in the room -94 when the first banner was created…

Read more about Steve’s profile at Brandism
Steve’s Twitter, LinkedIN

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