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SIME Talks S2 Episode 9 : Data Overload? Watch this TED Talk and Think Again
Posted by mahesh in Blog Inspiration | Apr 23, 2010 @ 16:01
Data Overload – cannot sift through information fast? Have to read piles of useless information before finding the content you are looking for? You typically spend a lot of time finding authentic articles on Google?CNN has a decent cover on information overload
Well, information overload is an accepted residue from the internet era. There is to be more content produced in the next 1 year than the amount of information produced from the existence of man kind till now – that’s quite some stats ain’t it. Youtube alone has more viewers than the big 3 media houses in the US combined (the media houses can catch up in volume if they aired 365/24/7 from 1948 which was when ABC started broadcasting).
Watch this video to get wow-ed on some mind blowing stats
Back to the point, data overload is a serious issue plaguing brands, media companies and readers alike. Brands get lost in the buzz, media companies own so much data that they need to find smart ways to connect the information to revenue, and readers need to find information they are looking for in whichever medium they want to in the fastest possible time. At some level, its a search and find problem, but the web today is a collection of web pages. Not to be says Microsoft and Live Labs which think web should be pivoted around a collection of information and data made for you.
Here is a riveting TED Talk you must watch. Stop doing what you got, and spend the next 360 seconds with this man. He is taking you into the future and bringing you back in 360.
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