SIME iPhone App released – Android (next week). 4 Reasons why you should have the app

4 Reasons why you should have the app:

• Learn more about the thought leaders and speakers who will be at SIME
• Agenda and workshops information at your finger tips
• Register on the fly
• Use our tool-kit to schedule and meet other SIME participants, business partners and speakers (coming up..)

Get the app at the App Store here

TED Talks – Stories worth telling at SIME

The TED conference  started in 1984, but it was with the power of the internet, beginning 2006 that the world started to understand the power of gathering a set of thought leaders to talk about their vision, futuristic thinking and forward looking outlook. And as we know TED today, its become the nucleus of inspiration, knowledge and all things good about man kind, intelligence, power and connecting ideas with opportunities.

Simply put, its a classic case of good ideas spread, and great ideas catch on like a virus. TED has become the story of the decade and with chapters like TED Fellow, TED India, TEDx all around the world, the ideas have been exported to become talking points at branding and knowledge sessions at work to dinner tables at home.

At SIME, we want to bring the art of story telling to you.

And we have invited Bruno Giussani, EU Director for the TED Conferences to share some of the most inspiring stories that are worth telling.

We invite you to this tale of inspiration and knowledge. We invite you to 2 days of SIME Stockholm full of energy, adrenaline and inspiration.
Warm Welcome

Bruno Giussani, EU Director TED Conferences

Bruno Giussani is the European director of the TED conferences (www.ted.com) and a writer (his works have appeared in many publications including the NYTimes and the Economist). He has authored several books, including “Roam: Making Sense of the Wireless Internet “(Random House), and is a member of the Boards of Tinext, a Swiss Internet consultancy, and of the Knight Fellowship at Stanford University. He’s producing the TEDGlobal 2010 conference http://conferences.ted.com/TEDGlobal2010/

SIME Trivia 4: Answer these 3 questions to stand a chance to win a free SIME Stockholm ticket

[UPDATE: THIS TRIVIA IS CLOSED]

You know the drill now

3 Questions about SIME
Time: From today to Friday
Prize: 1 ticket to SIME Stockholm to be announced next Monday.
What else: Good luck!

Live from UStream! – You can follow all the action from the Digital Landscape event

Live Stream right here: http://newsroom.cybercom.com/

At our twitter page – @simeblog

Right now, we have an audience of more than 80 people at fantastic Nalen all trying to make sense of the digital landscape for their business. The profiles of people are marketers mostly who want to know the latest technical and business insights to catapult their organization for further growth.

Uncovering the Digital Potential 2011 – SIME Cybercom Digital Media Landscape on 28th September at Nalen, Stockholm from 0830 – 1700

Dear friends, as written before here, SIME together with Cybercom presents “Uncovering Digital Potential 2011″ tomorrow at Nalen, Stockholm from 0830 – 1700. The details are all here:

Date: Tuesday September 28th
Time: 08.30-17.00 and following evening mingle
Venue: Nalen, Stockholm
Agenda , Registration Page

Can’t wait for tomorrow!

The New Industry Transformers at SIME Stockholm

Innovation has become the name of the game. Get it or not, if you do not innovate you do not play the game any more. And innovation was typically never associated closely with large players, or semi-large organizations. And disruption is an identical twin to innovation. If all that was true, the perfect innovation and disruption came from the idea of 1 entrepreneur and his sole-ability to pull his weight, coax and cajole friends to be part of the disruption and, et voila was born disruption. The business school  classic example is budget airlines – strip the offerings and charge 20% of the ticket price for those who start looking at everything apart from flying as luxury.

And the new industry transformers within the digital arena – the Spotify’s, the Vente-Privee’s, the layar’s, the Money Super Market’s of this world all were started off with a great idea, and not from within Ericsson or Nokia or even Apple. But that said, the Apple’s and Amazon’s are still being innovative and not lagging behind the trend as was usually the case before. May be its the technology dispersion or more smarter leaders at the helm, or an entrepreneurial soil within the company, your guess is as good as mine.

Read the most innovative large companies ranking here

At SIME, we want to take you on an exciting safari of case studies of disruption and cool models that have shaken the way we play this game. This is planned on day 1 after the first coffee break. You can take a look at the agenda here

Welcome to 2 days of innovation and trend setting ideas. Welcome to 2 days of SIME Stockholm

REGISTER HERE

Presenting to you SIME Non-Profit

A landmark day within the SIME Ecosystem as we spawn out a new arm called SIME Non-Profit, committed to making the world a better place, one step at a time. Its amazing when you think about it how one simple idea can grow in your head like a virus. It goes back to Claudia Gonzales and her profound influence on the audience at SIME -09 and most importantly the moderator Ola Ahlvarsson and the SIME team.

Claudia Gonzalez, heading the PR for the UN agency for refugees, UNCHR, used new and innovative ways to maximize the organization’s media outreach, resulting in an enormous growth and attention to the support system for refugees all around the world.

But to think about it, not all socially inclined organizations have the right channels to get their noble causes out to the people and companies who want to support them. When talking to different non-profit organizations, we realized that a large portion of their resources (time, money etc.) are devoted to getting the attention and eye-balls through the traditional, expensive, media ways, which is not completely in sync with the efficient technology and digital opportunities that are available to all of us today.

And this is where SIME wants to play a part. So this year at SIME Stockholm on November 17 – 18, we have one focus on the non-profit segment whereby we invite several organizations and their change-makers to understand the digital landscape, learn from case studies and further help their cause by channeling their resources through the right avenues. In short, a digital focus for non-profit organizations and social entrepreneurs.

SIME Non-Profit Summit

This year at SIME Stockholm, we will give hundreds of people working to help others access to a free SIME Non-Profit Summit. In the company of thought leaders and business executives, we present phenomenal case studies and hands-on advice to help implement social causes and take their reach to millions more through the interconnectedness of the web. While there are many causes channeled online, no structured format exists. We believe learning from experts and from each other can help reduce chances of failure and bring out the best in every organization.

If you are an organization working towards a social cause, you can apply for an invitation here.

APPLY HERE

What then happens at SIME Stockholm?

During the first day, we launch the SIME Non-Profit summit at 14.00. The invited delegates and entrepreneurs from socially devoted organizations will then be presented with case studies ranging from the Obama campaign to best practices on Facebook and other social networks.

While the rest of the delegates will be attending the workshops of the choice, the Non Profit delegates during the first day will be attending talks and sessions with speakers on some of the best case studies of using online channels for a social cause. The second day, we will mark the workshops that we believe will have an influence on and can help non-profit organizations with a green dot.

This is a new needle in the clock that’s got us going. And we think its a great cause to further the role of the digital opportunities.

Agenda for SIME Stockholm

Welcome to 2 days of inspiration, and a commitment to making the world a better place. Welcome to SIME Non-Profit

The State of the Digital Media (Repost)

The internet (read social media) is not a sprint, its a marathon.

The internet is not a date, but a marriage (commitment to being honest and truthful)

The internet is the clear dark sky and you are the star.

Enjoy the ride.

(The video might be from 2009, but the facts are still quite true. The earlier versions are also quite interesting to snack upon)

Media Mix – Shaken not Stirred at SIME Stockholm

They say its the end of media companies as we know it. RIP Good Times – too cliche for the one’s following the industry, but its quite stark. Despite the death of old media, chaos, confusion and lot of dust, consumerism is at its best yet, internet is becoming more ubiquitous, and trends are clear. This could be possibly the best time for a media company to even be in the market. The Big Dinosaurs that are still crawling their way up are easy to beat by the new age suave disruptors that come in all forms, shapes and geographies. And it doesn’t necessarily have to be the new start up beating the old guys to the market, but even big companies that encourage their teams to work as entrepreneurs, cultivate a soil and culture of innovation and intrapreneurship.

And the new kind of media companies:

• add new verticals that they can sell their unsold ad inventory to
• thrive on compelling content
• rely on personalization and relevancy
• listen to the social media stream to connect
• live on new channels ranging from the iPad to java phones
• focus on user experience rather than features.

We have all learnt and read about the above I am sure – for all these are ideas from age old – but how you bring them together and package it is what makes a compelling strategy. And Schibsted who you can meet at SIME Stockholm has a wonderful packaging culture. Ranging from owning the largest P2P E-Commerce platform in Sweden to news, gossip, entertainment, weight clubs and what not – and they seem to have a good marketing mix of print, classifieds and online.
And they had the best quarter in business so far.

Welcome to understand the successful media mix strategy to grow your business. Welcome to SIME Stockholm November 17, 18

10 Tips For Entrepreneurs And Start Ups Looking To Embrace Social Media

[A repost from one of my favorite reading snacks on the web - The Next Web. This article is written by Niall Harbison and can be found here] ….

The 10 commandments and the explanation below.

1. You have incredible freedom
2. It won’t be a 3 Month Quick Win
3. Social Media won’t help your traffic that much
4. Ask yourself will it actually drive sales
5. Don’t get into thinking social media is work
6. Compliment with Traditional Marketing
7. Your friends are not your customers
8. Help other people, it really works
9. Platforms come and go, but blogs are forever
10. Use social media to shape your brand

You Have Incredible Freedom

Many large organizations are crippled these days because getting one Facebook update, a tweet or blog post has to pass through several departments before getting sign off from legal. The beauty of being a start up is that you don’t face these challenges. Whatever you feel like saying you can pretty much just say, You can give people sneak access to products, share interesting facts about your company, do short videos or talk to your customers in the way you see fit. As a start up you have the incredible luxury of being able to push your message out and engage in the way you see fit with very few limitations. Embrace that freedom and share useful information that big competitors can’t.

It Won’t Be A 3 Month Quick Win

I’d always urge start ups to take a long term view on social media. Chances are you won’t get much out of it in the first 3 months. Nobody will read your blog, your Facebook page will have a few friends and family as fans and it’ll feel as if you are talking to yourself on Twitter. Building a network takes a lot of time. It’s only after a year or two of networking online and building relationships that you start to see the real value. Most start ups and businesses jump in to social media thinking it will solve all their problems only to be disappointed by the results and leave. The one piece of advice I would have here is to really stick at it because it will work in the long run but it takes time and patience.
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