A World Tour in Digital Opportunities

Looking into the future could be tricky in general. And in the online world, when things change with a blink of the eye, calling it hard could be a massive understatement. But that is not stopping us from taking you on a trend tour of the world at SIME 10. Kicking off 2 days at SIME will be the trends that are affecting the way we live, do business and play our lifestyle.

The spectrum from the digital natives to the experts to the oblivious, everyone has a digital concoction that either they are fully in control of or don’t understand (or don’t want to understand). And for businesses, every single user is worth the time and effort (some more some less) but understanding the users and mindset is primarily the aim of any organization – not just for your marketing department.

Ola Ahlvarsson, the moderator and chairman of SIME, with his world traveling agenda and global outlook would share some of the most fascinating trends that could be provocative, induce change in behavior and help you challenge your status-quo whether in your organization or in your own mind. Some classics below:

• BRANDING is DEAD, or is it? But ORIGINALITY is becoming the new fashion statement.
• ADVERTISING is not a stable business model anymore. OR are we living in some of the most interesting times  where new formats, channels and technologies are developing at the speed of life
• Finland is cool, Sweden is cool too, BUT may be a third tier city in China could be where your MARKET is at?
• ENTERTAINMENT is the name of the game
• MEDIA is NOT about ads anymore. It’s about verticals and new engaging content
• The most successful concepts do not emerge from 1 Silicon Valley but from where the SOIL for INNOVATION and mindset of entrepreneurship are present. Agility is the middle name for most successful big organizations
• The flora and fauna for technology companies is a combination of good leadership and KNOWLEDGE – the key differentiator.

The market is heating up of late, more IPO’s, M&A, valuations, investments: may be its back to the old times again albeit a minor obstacle in the financial markets. And the winners are one’s who are ready to stick their neck out and try their hand at being bold.

Welcome to be part of the knowledge revolution. Welcome to SIME Stockholm ’10!

Read the full agenda here