Telling stories that touch the soul

Story telling has become the common fixture for brand managers, marketers, sales agents – anyone in the business of connecting with their audience and consumers (I cannot imagine a business without having such a focus). With dwindling attention spans, everyone is fighting for the attention pie of the same people – from that washing machine company to the next door insurance agent. And in such a world where information is not the crown in the jewel and stories that touch the soul and connecting dots are, marketers and brand managers alike need to master the art of story telling.

Steven Overman had something to share about story telling at SIME 09

At the same time democracy of the Web makes it easy for anyone to talk about any brand (c.f. Tiger Airways Social Media Blunder), expect real time replies and assistance without lifting up the phone or typing out an email. And that makes it all the more important for brands to strike the right chords and have a uniform message culture throughout the organization.

At SIME, we want to enable you to tell better stories, be it a big corporate organization or a small medium sized business selling ice cubes on the net, everyone has a story, and everyone has a story worth telling and listening to. On the first day at SIME Stockholm, the opening session after the world tour of digital opportunities by Ola will be featuring experts on story telling and originality.

The Key Take aways are:

• How a story gets wings, becomes viral and important
• Opportunities and challenges for brands
• And why originality wins.

Welcome to 2 days of embracing new techniques and mindsets. Welcome to SIME Stockholm November 17, 18.

P.S. Get your tickets at our early bird discount by September 30th (and also stand to win an iPad)

One Response

1. TED Talks – Stories worth telling at SIME at SIME says:

   September 30, 2010 at 14:18

   [...] At SIME, we want to bring the art of story telling to you. [...]

   Reply