Media Mix – Shaken not Stirred at SIME Stockholm

They say its the end of media companies as we know it. RIP Good Times – too cliche for the one’s following the industry, but its quite stark. Despite the death of old media, chaos, confusion and lot of dust, consumerism is at its best yet, internet is becoming more ubiquitous, and trends are clear. This could be possibly the best time for a media company to even be in the market. The Big Dinosaurs that are still crawling their way up are easy to beat by the new age suave disruptors that come in all forms, shapes and geographies. And it doesn’t necessarily have to be the new start up beating the old guys to the market, but even big companies that encourage their teams to work as entrepreneurs, cultivate a soil and culture of innovation and intrapreneurship.

And the new kind of media companies:

• add new verticals that they can sell their unsold ad inventory to
• thrive on compelling content
• rely on personalization and relevancy
• listen to the social media stream to connect
• live on new channels ranging from the iPad to java phones
• focus on user experience rather than features.

We have all learnt and read about the above I am sure – for all these are ideas from age old – but how you bring them together and package it is what makes a compelling strategy. And Schibsted who you can meet at SIME Stockholm has a wonderful packaging culture. Ranging from owning the largest P2P E-Commerce platform in Sweden to news, gossip, entertainment, weight clubs and what not – and they seem to have a good marketing mix of print, classifieds and online.
And they had the best quarter in business so far.

Welcome to understand the successful media mix strategy to grow your business. Welcome to SIME Stockholm November 17, 18