SIME and the power of storytelling is in town this week

Stories and story telling has always been nature’s way of making sure the best stories transcend the test of time, borders and boundaries. As kids, all of us have heard almost the same but slightly localized and adapted version of  fables (remember hansel & gretel?). And at school, the best stories are always the one’s that stick with you as you grow up. In the business world, the brands that have mastered the art of telling their story or in the recent days, spurring people to tell the story about their brand have reined through the times (think coke, carlsberg – Facebook is may be more about your story than theirs?).

Check this youtube campaign

And at SIME together with our speakers, thought leaders and you the audience, we want to inspire and teach through the art of story telling ranging from the best untold unheard stories of brands to mastering communication to be more effective leaders of organizations. SIME is in town this week bringing together the best from the business academic and professional world for mind boggling debates and plenary sessions, workshops and match making.

Welcome to 2 days of inspiration and story telling. Welcome to SIME Stockholm November 17, 18.