Dear Brands, build fanboys and not customers

The attention economy demands you build fan boys and not customers.

If you had a care-o-meter, most of your average mass marketing messages do not elicit enough attention from most if not all consumers.

Apple has fanboys who will kill for their brand. It’s even part of pop culture called mac envy

Walmart might be considered too cheap, but they serve their market exactly well. So do budget airlines.

The key is not what everyone thinks, but what your actual consumers think and then take their experience to a delightful new level.

At SIME, we asked marketing managers of the major brands today, what and how they built their fanboys. And we collected their response in this video below as part of the SIME Brand Stories collection.

So what’s your story?