The State of the European Digital Economy!

How does the European digital economy look like? 2010 was clearly the year where two words dominated the scene – mobile and social. Mobile mainly due to the Android story, the 590M$ Advertising revenue, the ever increasing mobile ad impressions and the launch of cheaper hardware and more sophisticated software. Social due to a new seamless layer that is being added to everything we touch and do. From games to communities, its all about staying connected, multi-tasking with your friends, adding your location  etc. To look into the future, its good to see how far we have come.

The highlights:

1. The most time spent in Europe was on facebook followed by local stars Mail.ru and Poland’s Nasza-Klaza.pl
2. Search still dominated the usage pattern, although the budget spent on SEM decreased in 2010
3. Photos, Communities and Social Networking experienced the most growth
4. Social Networking accounted for greater portion of ad. revenues, predominantly due to Facebook’s phenomenal growth and the movement of digital dollars into engagement rather than pure display
5. The Social Commerce Movement spread like wild fire due to the adoption of services like Groupon and its clones.

(Data from ComCast)