Viral is dead! Long live Viral Marketing

Virality is moving from art to science and the need to have a viral marketing and communication campaign has become more important than ever. How many ad campaigns and brands do you remember? Does the medium of communication matter – you see a viral video on TV, do you try to find it on youtube and share it with friends? Should viral have a large incentive for you to share, like the campaign below from IKEA in 2009 where they combined your carrot of getting a free furniture with a stick of making you comment and share with friends or another campaign where MINI made people run around Stockholm to find virtual MINI cars to drive?

Well there are so many ways to make your message sticky and viral, and together with the experts at GoViral, we show you how your video message can have the viral zing. GoViral are experts in making your videos viral and they have been doing it so well working with some of the largest brands such as P&G, Nike, Nissan etc. We have a workshop together with them on November 15, 17.15 – 18.00 at Hasselbacken where they take you on a hands on case safari of some of the best practices in making your message go viral!

You can read the agenda here

Welcome to a viral journey! Welcome to SIME Stockholm November 15, 16.