EXTREME MAKEOVER

Sketchnote by Emilia Blom

Agenda

Many web sites are still graphical experiences rather than part of the overall product offering. What are the common mistakes and how do you create a web site to be proud of will be clear after this expert session.  Key takeaways: - The difference between a cool site and a good site. – Tricks and tools. – A brand new way of looking at the web.  With Martin Deinoff, Senior Vice President, Creuna - Fredrik Marcus, Creative Designer, Creuna,

Summary

The presentation by Creuna’s Martin Deinoff and Fredrik Marcus was eagerly awaited and positively received: “If content is king, context is president” was retweeted  by just about everyone. More one-liners that attracted attention was: “If you look good and behave like an ass, you’re still an ass” and “it’s much better to be good than to say you’re good”. Martin Gustafsson (Reklamaren) noted that watching Creuna’s presentation was a bit like watching a well-directed play: ”easily the presentation of the day”.  Concluding the presentation was the statement that “Social is not a media, it’s a mindset” and “Everything that can be digital – will be”.  The concluding summary was also praised and comments afterwards were overwhelmingly positive.

- Summary by Mediapilot

Read more

- “Summering av dag 1″ at blog.halvarsson.com

- “Makeover-snygga hemsidor” at helalf.se

- “Extreme makeover” at evelinaander.se

Photos

Photo: Isabelle Minou/Picbomb