INSIDE GLAM.COM

Agenda

Ernie Cicogna, President, Co-founder and General Manager of Glam International takes us through the wonderful world of Glam.com, a global network of sites reaching over 200 million monthly users making them a top 5 site in the US and the largest media targeting women in the world.

Key takeaways:
- Understanding a distributed media company
- Why lifestyle content attracts
- Monetizing uder generated content
- How to build a truly global offering

Summary

The fact that 200 million women are visiting the glam.com media network globally every month was noted. The presentation was not unilaterally positively received however, with comments indicating that too many graphs were used in the presentation. Other tweets asked if it is the case that GLAM cashes in on the mainstream late adopters on internet?

- Summary by Mediapilot

Photos