MOBILE MEANS BUSINESS

Sketchnotes by Emilia Blom

Agenda

Introduction by Rikard Steiber, Global Marketing Director Social & Mobile, Google.

Thought leader panel on mobile business with Rikard Steiber, Google, Carl-Henrik Borg, CEO Hemnet, Malin Eliasson, Head of Mobile SEB,  and Johan Åsén, Head of Mobile Business, Aftonbladet.

Summary

Another common retweet is that Rikard Steiber’s statement that “Less than 25% of Google Advertisers have a mobile optimized site” while the fact that if you add up all the minutes spent playing angry birds each day around the world it adds up to 125 years, has amazed and amused listeners.

- Summary by Mediapilot

Read more

• - What Twitter said in Storify:
• - “Företag bör alltid tänka mobilt” on helalf.se
• - “A mobile perspective” on mobisleapps.com
• - “Tänk mobilt och tänk det först” on evelinaander.se

Photos 

Photo: Isabelle Minou/Picbomb

2 Responses

1. Sime11 – can you afford to ignore social branding? | sometimes a vessel of blah blah blah, sometimes brilliant. says:

   November 30, 2011 at 12:53

   [...] kept a high pace with presentations such as showcases of tomorrow’s superstars, the importance of going mobile and quick extreme makeover tips for your website, the second day had a bit of a calm to [...]

   Reply
2. Jesper Bylund says:

   December 5, 2011 at 10:57

   [...] As I mentioned earlier another trend runnings through the entire conference was going mobile. Google spoke of being a mobile first company, Ericsson spoke about communicating in a world where every device is interconnected. But [...]

   Reply