THE RETURN OF THE MEDIA GIANTS

Sketchnote by Emilia Blom

Agenda

Metro goes Gaga – Introduction by Christian Quarles, Global Marketing Director Metro. The media industry is changing at warp speed and new entrants like Facebook and Twitter co-exist with traditional media giants in an increasingly interesting and cluttered media landscape. We gather some of Europe’s leading media executives, and find out how they are reshaping the media industry. With Christian Quarles, Global Marketing Director, Metro - Sohrab Ghotbi, Advertising Director International Digital Media, New York Times Global.

Key takeaways:
- The new role of the media companies.
- How media companies can be the intrapreneurs of the future.
- Cross media opportunities.

Summary

Christian Quarles from Metro at #SIME11 presenting the Lady Gaga – editor in chief project met with great interest and attention: special interest was shown at his disclosure that Metro had not been sure she would show up on the day and that millions of fans applied for the position as assistant to Lady Gaga editing METRO. The outcome of this cooperation was hailed as an example of business acuity that increased sales by 16% in one day. “For my future PR/Marketing campaign, i’ll be asking Bono to be my ambassador. Inspired by Christian Quarles.”

- Summary by Mediapilot

Photos

Photo: Isabelle Minou/Picbomb