THE BATTLE FOR YOUR LIVING ROOM – THE TV REVOLUTION HAS JUST BEGUN

Agenda

Traditional TV has never been stronger but the future of TV is a virtual battlefield with apple, Google and many others moving into the living room as the “second screen” filled with commerce, marketing and social experiences.

Key takeaways:
- Why you will never be alone in the TV sofa again.
- How e-commerce will boom when connected to your TV.
- Why TV will be one of the most important media for online business.

With Cecilia Beck-Friis, TV4, Isla MacLeod , Digital Business Development Manager BBC, Arnd Benninghof, CEO ProSieben.Sat1, Shirlene Chandrapal, Vice President, Smartclip.

Read more

- “Summering av dag 1″ at blog.halvarsson.com

- “Riktiga sociala teveapparater” at helalf.se

Photos

Photo: Isabelle Minou/Picbomb