SOCIAL BRANDING – THE ART OF COLLABORATIVE BRAND BUILDING

Sketchnote by Emilia Blom

Agenda

Where creativity meets social and create a new type of social branding that can pivot a brand to unparalleled engagement. Erinn Marzo, VP International Sales, Buddy Media, the fast growing social media marketing phenomenon, Krister Karjalainen, Head of Digital, P&G.   Key takeaways: - US and European leaders sharing best in social brand building – Bad mistakes – Transparency in brand building

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#sime11 Social branding – The art of collabrotive brand building, Erinn Marzo, Buddy Media by Gunnar R

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- Social branding när P&G intar Sime, dagensmedia.se

Photos

Photo: Isabelle Minou/Picbomb