After 20 years in the “old world” of marketing from media agencies and latest as Nordic Media Director at Unilever, Daniel Saberski saw a great need on the start up scene to balance performance driven marketing with some more love. Love to the brand. He founded Launchit and are now asking entrepreneur led start ups the right questions on brandbuilding and awareness marketing to grow over time.
What can old slow iconic brands learn from new fast agile brands? Or is it the other way around?
In our conversion and performance driven reality it is sometimes easy to lose the feelings. The feeling to a brand. The emotional relationship to a brand. What’s the place for emotional long term brand building in the effect scrutinising data driven world of programmatic, performance marketing and all their sharp siblings?