0830 Registration Opens
0900 How to get the most out of SIME
0910 A global journey in digital opportunities.
Join Ola Ahlvarsson, the Swedish kickboxing world champion and serial entrepreneur, in a journey around the world of digital business opportunities where he draws upon his experience as a jury member of the World Economic Forum technology pioneers, his many years as an entrepreneur and as the moderator of all SIME events.
0940 Fireside chat with SIME Amsterdam founders
A fireside chat with SIME Amsterdam co-founder, DTG’s CEO, Joris van Oers. We discuss digital opportunities and follow DTG’s transformation from phone book to transaction engine and lead generator for tens of thousands of companies.
1000 Making marketing go ka-ching
Introduction by Erinn Leahey Marzo, Buddy Media, VP International Sales.
Marketing is rapidly going from art to science, from guessing what works to being able to measure everything through new tools and technologies. We bring four leading digital marketers on stage, and find out how to make marketing go ka-ching.
1010 Panel: Heleen Dura-Van Oord, founder DQ&A, Maks Giordano, founder Juuman´okudo.
1030 Break
1100 Amazon’s world
We venture into Amazon, one of the world’s most successful Internet companies and technology pioneers. We journey into the cloud and unveil unparalleled possibilities to grow for SMEs and large companies alike.
Werner Vogels, CTO, Amazon.
1120 Companies that make us go wow!
Angry Birds, daily deals, private shopping and all music everywhere all the time are just some of the things that have made us go wow during the last year. Which new companies make us go wow?
Jameslist.com – founder Noam Perski.
World of Horsecraft – Johan Edfeldt, CEO.
1140 Innovation at the speed of life
Thought leader session with world leading innovations experts from China, London and the Valley.
Anil Hansjee, Head of Corporate Development, EMEA, Google Inc.
Jake Hsu, CEO of Innovations expert Symbio.
1200 Lunch
1300 Master Class 1 @Main Stage: Mobile Sells or Does it?
How mobile apps and services can bridge the gap between the Internet and Real Life Retail (Panel: Bernice Thijm, Marcom Manager Layar; Jim Bowes, founder Greengraffiti; Mathijs van Abbe, founder Mobypicture; Michiel Verberg, founder Whatser; Orban Butler, Product Manager Mobile DTG. Moderated by: Mark de Kock.)
1300 Master Class 2 @Choir Room: Is Online Booking Turning the Web into an Ebay of People?
What’s the potential of Online Booking for hair dressers, dentists and e.g. free-lancers? Meet the entrepreneurs who are turning the Web into an “EBay of People” (Panel: Johnas van Lammeren, Business Development Manager DTG/Boeky; Michiel Allessie, founder OnlineAfspraken.nl; Karin Verhaar, Front Office Manager Chamber of Commerce The Hague. Moderated by: Karin Loeffen.)
1350 Inside the head of a serial entrepreneur
Introduction: Peter-Frans Pauwels, founder TomTom.
We are proud to present a dream team of some of the most successful and relentless European serial entrepreneurs and investors to find out how entrepreneurs tick and what every company should learn from them.
Panel: Stefan Glänzer, founder Ricardo, Last FM and one of Europe’s most active business angels, Erik Wikström, founder Icon Media Lab, Result and several other companies, Oded Vardi, founder Superna Group and one of Israel’s best known entrepreneurs.
1420 Fireside chat with Ad Scheepbouwer
We sit down with one of the Netherlands’ most experienced leaders and discuss transformation, leadership when change is the norm and how the Internet, Telecom and a growing number of industries morph and merge.
Ad Scheepbouwer, ex-CEO KPN, investor Wehkamp.
1440 Re shaping the media industry
The media industry is changing at warp speed and new entrants like Facebook and Twitter co-exist with traditional media giants in an increasingly interesting and cluttered media landscape. We gather some of Europe’s leading media executives, and find out how they are reshaping the media industry.
Sara Öhrvall, Head of R&D, Bonnier Group, Patrick Mesterton, Head of Marketing DTG, Tobias Oswald, Managing Director CondeNast Digital Germany.
1510 Snapshot: Meet the next Skype
Patric Blixt, CMO, Rebtel, the telecom phenomenon growing 6 times faster than Skype.
1520 Break
1550 Fireside chat with Puck
The 11-year old wiz kid developer behind a growing number of successful apps and projects – introduction and interview by Tessa Boerman, journalist and filmmaker.
1610 Fireside chat – Top Dutch media, communications & High Tech Innovations
Pieter Paul van Oerle, Lead Media Industry Accenture.
1630 Your brain is the best marketer
Kim Cramer, founder BR-ND is a pioneer in digital brain scanning as a tool for understanding marketing and Victor Lamme, full professor of cognitive neuroscience at the department of Psychology at the University of Amsterdam.
1650 Wrap-up and Key Takeaways
1700 Master Class 3 @Main Stage: The Future of Performance Marketing
Will we brand or will we sell? Will we buy reach, or audience, or behaviour? Will we buy premium only or just inventory leftovers? (Panel: Antoinette Hoes, Head of Strategy Tribal/DDB; Auke Boersma, CEO Scoot Media; Bart Pluis, CEO EuroClix; Johan van Mil, founder Adatus; Bram Smits, Sales Director National Accounts & Clearsense DTG; Ulke Verkerk, Managing Director Quisma. Moderated by: Maarten Roelofs.)
1700 Master Class 4 @Choir Room: How to Win in “Innovation Awards 2012″
Which criteria are set to win the Innovation Awards – how do we measure Innovation, Success and Potential. How to create breakthrough innovations? (Pieter Paul van Oerle, Lead Accenture Innovation Awards Program, and Susanne Beerens, Manager Media, Communications & High Tech at Accenture.)
1745 End of the Day
