Ariel studied Neuroscience at the University of Toronto and worked in labs at Toronto’s esteemed Krembil Neuroscience Centre researching Parkinson’s disease and hippocampal neurogenesis.

No mere science nerd, Ariel is a fashion designer whose clothing opened Toronto Fashion Week and sold across North America; and has had her work displayed at the Art Gallery of Ontario. Ariel was also trained as a psychotherapist and had her own private practice.

Ariel’s unique combination of art and science is integral to the design of Muse and to InteraXon’s unique approach to brain sensing technology. Ariel and Muse: the brain sensing headband are regularly lauded in global media, including CNN, Forbes, Popular Science, CNET, CNBC, VentureBeat, TechCrunch, Wall Street Journal Tech and many more, for creating what VentureBeat calls “the most important wearable of 2014”