Written November 7, 2014
The last weekend before SIME is here, and we thought we will put together some of the sessions and panels we are looking forward to. While it is hard to pick our favourites already, we from the SIME content side are anticipating some amazing sessions, and our picks are below.
What are yours? Let us know so you get those front row box office seats
For The Digitally Anxious
We define digitally anxious in 2 dimensions. One, as a user always being distracted by those push notifications, looking at badge counts on email, whatsapp, facebook, instagram… The second is a company or even a person who is always anxious if he/she is following the right trend and market movements. Focusing on the second, if you feel you are always playing catch up to industry trends, feeling that your organisation can do more than just follow and potentially create new trends (at least micro / mini ones), then welcome to the ever expanding club of digitally anxious.
Quoting an article “Step away from the sheep-like insanity of real time marketing” and re-assess where you want to take your individual job / career or your company. Some times all it takes it to follow your gut (individually or as an organisation) and understand how you can change user behaviour (or your own entrenched habits). While it is more daring, it is potentially more rewarding too.
Come hear out Anna Nahkala, retail and distribution thought leader and business consultant at IBM Europe with a background as an entrepreneur, industry transformer, advisor and leader and Patrick Mesterton, CEO Result, co founder Epicenter innovation labs and a seasoned corporate innovation advisor on how no matter the size of your organisation, you could be nimble as a start up, creating real impact through digital innovation, being the first mover that gained market share to shut out competition vs. just being in the game of mass marketing trying to steal small market share.
Also on board is Paul Duffy, CEO and Chairman, The Absolut Company, taking us through his story on living a brand in a digital world and how they’re amplifying through social influencers. And most importantly, how they pioneered a new type of media company long before everyone realised they were doing amazing content marketing.
And of course our friends at HiQ Jerker Lindsten, and Magnus Gudhen who take you through some practical tool kits on the pains of digital transformation and how best to remedy through innovation, tapping into the methodology and mindset behind incredible success stories like Swish, Facebook for the blind and deaf and great rock bands.
For Levelling with the Power Horses
The scariest and the best thing about the digital world is that it keep evolving and there is always more to do – new strategies, increased efficiency and better experience.
To challenge you to bring your organisation to the next frontier, we’ve invited Rochelle King, Global VP Design and User Experience, Spotify. Learn what your users are telling you through clicks and navigation and how you can use that insight to mould user experience as a competitive edge.
How to power up on e-Commerce, where digital and physical merge to form new innovative digital models – we’re ecstatic to introduce Marian Schikora, CEO and co-founder of Best Secret, Germany ́s leading secret shopping mega stores and fast moving online giant and Paul Fischbein, CEO of CDON Group, Sweden’s leading digital retail group along with Axel Jonsson.
We’re always curious on what’s next from Google – emailing, media, search, mobile – they do give us the best digital tools to leverage. Meet Gustav Radell, CMO Nordics and Benelux as he spills the beans and shares whats cooking in Google’s innovative kitchen and the future opportunities to take you that much further in your business.
For Celebrating where today will take us tomorrow
Sometimes it’s not about what we’re doing next. Perhaps what you need today is a happy place to sit back in awe, and celebrate all that we’ve achieved. After all, life is pretty unique as far as we can tell today.Come, have a drink, share some stories and add your beautiful voice to the day as we come together to inspire and rejoice.
Karin Nilsdotter in the founder and CEO of Spaceport Sweden and commercial space crafts taking Kiruna into the future “Heathrow of European space travel”. Elected most important women for space, it’s nothing short of incredible to hear how it feels to float around weightless, thinking of strategy for space exploration.
There seems to be absolutely no limit on how far we can go - Marko Nurmela, VP Marketing and Innovation Nordics, Samsung Electronics explains just that in a thought-provoking presentation about the role of technology in the future, and how our interactions with technology will become more and more human – or even magic.
We’ve got a lot more packed into the two days – check out our entire Agenda for SIME Stockholm. With the awesome group of speakers and workshops, we promise you’ll be leaving refreshed, inspired and pumped to kick-start a million new ideas!