Why We’re Excited to Introduce Spotify’s Rochelle King at SIME Stockholm

We’ve come a long way from a one way static medium that used to be our websites and web applications to platforms providing rich and interactive experiences, with each day getting more complex as our technologies progress. And of course, as we make things more exciting, it has gotten easier to be a consumer, always with choices that are abundant. However for someone working to delight and keep consumers, the landscape has got a little more complex with all the data, usage behaviour and the business decisions that go with it. So what is the secret to unlocking this value to make our product consistently satisfying for the end user?

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Absolut branding and the concept of onödigt bra!

In 1979, when a small group of daring design spirits in Stockholm, Sweden, designed the Absolut bottle they were inspired by an apothecary bottle from the 18th century, a classic Swedish functional design, combined with influences from American car design and pop art that was on the edge of contemporary culture at that time. Absolut is “Swedish vodka, onödigt bra in product and design”, and the brand idea is transformation. So, fundamentally, the design is Swedish, and “onödigt bra”. Their look is artistic, bold and stylish – and transformative There are very few brands that match in recognition and recall to Absolut in the spirit world or otherwise. From their iconic designs to mastering the art of finding subcultures to be a part of, they are second to none.

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SIME 101 for dummies

Today, I had someone ask me, if we’re celebrating advancement of all things digital in the world, surely there is a more tech-savvy way of sharing knowledge than to hold a conference, gathering thousands of folks and holding class.

Sure. As is the thought of using Facebook to message a friend rather than meeting friends for dinner.

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SIME 2014: All about celebrating the Internet and Scandinavia

SIME 2014 this year is on November 12-13. As always 2 days of riveting talks, inspiring panels, workshops, parallel summits, fun parties and a gala await. SIME started a long time ago when the Scandinavian internet scene was just beginning, and 2 decades on, the place is at the forefront of leading innovation, pulling its weight in creating massive dollar companies, leading the charge in building an innovative hot spot that has transformed industries.

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