Written October 17, 2014
We’ve come a long way from a one way static medium that used to be our websites and web applications to platforms providing rich and interactive experiences, with each day getting more complex as our technologies progress. And of course, as we make things more exciting, it has gotten easier to be a consumer, always with choices that are abundant. However for someone working to delight and keep consumers, the landscape has got a little more complex with all the data, usage behaviour and the business decisions that go with it. So what is the secret to unlocking this value to make our product consistently satisfying for the end user?