Sime Blog

Don't forget to sign up for our newsletter

SIME co-creates Stockholm’s first corporate innovation house

SIME together with Result and Sweden’s leading real estate company AMF co-create Europe’s largest innovation house in the center of Stockholm. The initiative called Urban Escape has a lofty mission of making the center of Stockholm the natural center of digital gravity for entrepreneurs, intrapreneurs, corporate innovators and digital aficinados from all around the world to meet, work and play.

The first initiative called Epicenter, launched last year at SIME Stockholm is located at Malmskillnadsgatan 32. An 8000 sq.m building, Epicenter has 5 products:

  1. Membership access for anyone to a be part of to work in the lounge area, be part of our knowledge sharing sessions every week (Wednesday lunch) and drink beer with us on Fridays.
  2. Small studios that small companies can lease and be part of a vibrant environment. Each studio has its own rooms and access to meeting rooms, lounge areas etc.
  3. Full on rental model for larger companies to rent space from. Our friends at Tictail have taken up one level
  4. Be part of driving knowledge, innovation and digital innovation with our partners at Result, who in turn co-run innovation labs for large corporates. These labs are housed at Epicenter as well to build cutting edge products that can then be spun-off or be integrated back into these large companies
  5. And finally, show spaces for companies that want to exhibit their products or new ideas or technologies.

Epicenter has its own event space, a DJ booth, hot food to be served every day (starting soon), wisdom of the block sessions every week with international thought leaders, exclusive Singularity and Wired events amongst many others. Oh, and we also have chips implanted under the skin so that you don’t need keys to get in, cool right?

Epicenter on Facebook

Epicenter web

We are proud to take the next step in fulfilling our mission of spreading knowledge about the internet and digital opportunities. SIME is all about business, bringing people together and having a lot of fun. Epicenter is exactly that. Come by and say hi to us whenever.

Here is what BBC, NBC, DNA India etc tell about us. We are proud and humbled.

A summary of SIME Day 2 from your POV

We have concluded 2 days of discussions at SIME. We have heard some amazing stories from the secret behind Nespresso to the how of global media transformation from Bonnier, to the Sundance award winning documentary by Lina Srivastava. It’s been a ride of understanding where digital is taking us to ultimately finding purpose to do good to society and man kind.

Our moderator Ola summarised it well when 3 things were spoken about constantly: Passion, Flow and Hollywood Moments. Passion alone might not make it, but you need to be in the flow, in the zone craving for more, with your dream big enough to keep pulling you towards your passion. Hollywood moments are needed time and again, where people applaud, recognise your efforts to keep you going.

SIME Day 2 has been a roller coaster of stories, emotions, do’s and dont’s, ending with an amazing performance by rock star turned CEO Dregen from BackYardBabies.

Thank you for making SIME Stockholm 2014, so amazing for us. We sure hope to see you in Miami on December 1-2 or at the SIME Next Generation on May 4, 2015.

A summary of SIME Day 1 from your POV

Thanks to our friends at Eventifier (@eventifierapp) who have collected everything from the social sphere, all the multi-media that were shared by the speakers and all the social buzz into 1 nice scrollable infographic type of experience. Wow, simple things like these make us so proud to be part of the tech world.

You can click through and see all the discussions here

Also, our very own artist’s rendering of all the discussions into 1 near portrait like photo. You can follow him on Instagram here

Wow, what a day we have had from the main stage keynotes and panels, to the workshops, HR Summit, we are mind blown by all the discussions and ideas overheard at the walkways. Thanks for making day 1 so awesome. We can run on this high for a long time.

You can click through and see all the discussions here

SIME Artist rendering Day 1

SIME 2014 introduces yet another star: Samsung

Literally translating to “three stars”, we’re proud to be partnered with Samsung, a global leader in technology, for SIME 2014. Samsung has become an established company and brand, well known for innovative products – whether televisions, cameras, medical devices or of course, tablets and smartphones. Lesser known is it’s humble history, starting as a small trading company in 1938, selling noodles and dried seafood. From this incredible beginning Samsung has evolved into a brand that resonates with global leadership in various industries including IT, shipbuilding, engineering, and of course electronics.

Employing over 200, 000 people across 80 countries, Samsung is definitely one of the most successful globalizer of recent times, Samsung offers much to be learnt on taking a successful business in the home country and taking on the world.

Aside from its beautifully designed smartphones, the company is often spoken of for their relentless innovation and discovery.

With strategic design labs and innovation teams, they’re definitely serious about understanding what it is consumers need long before considering the technologies required to deliver them. It believes (and, to be fair, evidence suggests) that success in consumer electronics can only ever be short term and there is therefore a pressing need for continuous innovation in order to develop new technology platforms and create products that are first of its kind in the marketplace.

On this note, we’re absolutely delighted to introduce you to Marko Nurmela, VP Marketing and Innovation Nordics, Samsung Electronics who is bringing us a thought provoking presentation on the role of technology in the future and how out interactions with technology will become more and more human – or even magic.

To experience the magic yourself, last day to grab your SIME Stockholm tickets!


Schibsted: Always logged in.

Schibsted is the pride of Scandinavian corporate innovation. The meteoric rise of the media group is literally a master class on how to transform your business, how to groom leadership from within, understand and spot trends early on, and back entrepreneurs to run their company even within the group.

While Schibsted as a group is slowly getting more prominent outside Europe, their peers in the media world surely know of them. And its not an exaggeration to say, they probably get inspired from their strategy and even take a leaf (I would say more than a leaf) out of their book.

Value creation model

Their model of creating value as a group has been second to none. They have a clearly defined strategy that places emphasis on “not to do” as much as “to do”. For instance, with Blocket, for a very long time their strategy was to enter all international markets but without any JV’s (i.e. they would own 100% of Blocket in a new market). Their recipe of success was to identify a segment that fits their media model i.e. can they take their existing traffic and build more revenues with more services? Hence, a model like lead generation or comparison of electrical prices or reducing weight with experts as examples all made sense since it fit their media model in Scandinavia. The mantra was a simple cycle of traffic, services, ads, revenues (see my awesome work of art below)

Screen Shot 2014-11-09 at 06.36.05

Always Logged in.

The model forward is what Schibsted calls the Always Logged in experience, akin to Google or what Yahoo is trying to achieve. You login, and everything gets more personalised, from the news you consume to what ads you see on blocket (classifieds) to the other services that would make sense to you based on your interests and likes.

Entrepreneurs are entrepreneurs within Schibsted too.

Another key ingredient of their success is letting entrepreneurs be entrepreneurs within Schibsted. When they acquire a company, Schibsted tries not to change the entrepreneurs who are running it. Rumour even has it that they ease the pressure of the founders by giving them an opportunity to even sell some of their shares if its not a full blown acquisition so that they can keep carrying on without having the financial pressure. While that is just hearsay, irrespective letting entrepreneurs run their company even within Schibsted is quite a feat.

Schibsted has a pretty awesome internal grooming model too. From their world class trainee program to letting intrapreneurs run with their idea, their corporate structure feels more like an enabler than a glass roof as most companies their size might be.

SIME and Schibsted

We have been having Schibsted as a partner for 4 years in a row, and it has been a phenomenal experience for us working with their teams. We are very proud to have them as our partners this year too. Come meet the teams behind Schibsted at SIME on Tuesday!

A pick of SIME Sessions that we look forward to!

The last weekend before SIME is here, and we thought we will put together some of the sessions and panels we are looking forward to. While it is hard to pick our favourites already, we from the SIME content side are anticipating some amazing sessions, and our picks are below.

What are yours? Let us know so you get those front row box office seats :)

For The Digitally Anxious 

We define digitally anxious in 2 dimensions. One, as a user always being distracted by those push notifications, looking at badge counts on email, whatsapp, facebook, instagram… The second is a company or even a person who is always anxious if he/she is following the right trend and market movements.  Focusing on the second, if you feel you are always playing catch up to industry trends, feeling that your organisation can do more than just follow and potentially create new trends (at least micro / mini ones), then welcome to the ever expanding club of digitally anxious.

Quoting an article “Step away from the sheep-like insanity of real time marketing” and re-assess where you want to take your individual job / career or your company.  Some times all it takes it to follow your gut (individually or as an organisation) and understand how you can change user behaviour (or your own entrenched habits). While it is more daring, it is potentially more rewarding too.

Come hear out Anna Nahkala, retail and distribution thought leader and business consultant at IBM Europe with a background as an entrepreneur, industry transformer, advisor and leader and Patrick Mesterton, CEO Result, co founder Epicenter innovation labs and a seasoned corporate innovation advisor on how no matter the size of your organisation, you could be nimble as a start up, creating real impact through digital innovation, being the first mover that gained market share to shut out competition vs. just being in the game of mass marketing trying to steal small market share.

Also on board is Paul Duffy, CEO and Chairman, The Absolut Company, taking us through his story on living a brand in a digital world and how they’re amplifying through social influencers. And most importantly, how they pioneered a new type of media company long before everyone realised they were doing amazing content marketing.

And of course our friends at HiQ Jerker Lindsten, and Magnus Gudhen who take you through some practical tool kits on the pains of digital transformation and how best to remedy through innovation, tapping into the methodology and mindset behind incredible success stories like Swish, Facebook for the blind and deaf and great rock bands.

For Levelling with the Power Horses

The scariest and the best thing about the digital world is that it keep evolving and there is always more to do – new strategies, increased efficiency and better experience.

To challenge you to bring your organisation to the next frontier, we’ve invited Rochelle King, Global VP Design and User Experience, Spotify. Learn what your users are telling you through clicks and navigation and how you can use that insight to mould user experience as a competitive edge.

How to power up on e-Commerce, where digital and physical merge to form new innovative digital models – we’re ecstatic to introduce Marian Schikora, CEO and co-founder of Best Secret, Germany ́s leading secret shopping mega stores and fast moving online giant and Paul Fischbein, CEO of CDON Group, Sweden’s leading digital retail group along with Axel Jonsson.

We’re always curious on what’s next from Google – emailing, media, search, mobile – they do give us the best digital tools to leverage. Meet Gustav Radell, CMO Nordics and Benelux as he spills the beans and shares whats cooking in Google’s innovative kitchen and the future opportunities to take you that much further in your business.

For Celebrating where today will take us tomorrow

Sometimes it’s not about what we’re doing next. Perhaps what you need today is a happy place to sit back in awe, and celebrate all that we’ve achieved. After all, life is pretty unique as far as we can tell today.Come, have a drink, share some stories and add your beautiful voice to the day as we come together to inspire and rejoice.

Karin Nilsdotter in the founder and CEO of Spaceport Sweden and commercial space crafts taking Kiruna into the future “Heathrow of European space travel”. Elected most important women for space, it’s nothing short of incredible to hear how it feels to float around weightless, thinking of strategy for space exploration.

There seems to be absolutely no limit on how far we can go - Marko Nurmela, VP Marketing and Innovation Nordics, Samsung Electronics explains just that in a thought-provoking presentation about the role of technology in the future, and how our interactions with technology will become more and more human – or even magic.

We’ve got a lot more packed into the two days – check out our entire Agenda for SIME Stockholm. With the awesome group of speakers and workshops, we promise you’ll be leaving refreshed, inspired and pumped to kick-start a million new ideas!


5 days to go for 2 important days for your business. You in?

Here is an update from within the curating team.

5 days to go for SIME Stockholm. Lots of final fixes, magic touches being added (they call it “organised chaos”) but this year SIME is shaping up better than the last 10 years. Yes, it has been 10 years since SIME came into our hands from the previous patrons, and we are excited to take this landmark Scandinavian event into the next decade soon!

For those of you who have your SIME passes already, get ready for 2 days of business opportunities, networking, inspiring speeches, amazing food, short coffee lines and epic parties. We will follow up with some house keeping stuff for you to get the most out of SIME very soon. For those of you who are still on the edge of getting to SIME, here is a sample of our 10 reasons you shouldn’t miss this year. If you are still not sure, tell us why, may be we can help you.

2000 people, but you are all very unique to us

There are very few spots left, but one thing is for certain. We do not care about quantity as much as we care about whether each of you have got maximum bang for the time spent. We have such a fantastic mix of people from all over the spectrum that we know its going to be a melting pot of ideas, thoughts, old friends and new business partnerships to be forged.

We have amazing speakers, but which conference claims not to? 

While as with any conference that claims to have the best of the best speakers, which we are happy to have, we also take pride in the way we run SIME. We like to think of the format as the MTV of conferences (compared to lets say a CNN type conference, which is great but may be doesn’t entertain you as much). We believe in careful curation of speakers, thorough interviews and preparation before they show up on stage, well moderated workshops, amazing summits and not to mention 2 days of parties.

Over 50% keep coming back to SIME. We are very grateful 

But most importantly, we believe during these 2 days, you are going to grow your business, directly or indirectly. In the past, millions of Euros have been raised by start ups, partnerships with large media co’s, telco’s have been struck. Do not believe us? Well, we have over 50% of attendees that keep coming back year after year – our cohorts are super loyal. We also have Schibsted as the sponsor for years, and their group likes SIME year after year.

The digiphysical boundaries are blurring

If you are shy, and do not know who to talk to, download our app and there you find all the delegates that you can connect with digitally and in real life. We are trying to break the barriers between digital and physical as much as possible so you get the maximum juice for your business. As with any event, put in a few cents and you should get spades worth of money back. We think SIME is going to be amazing for you.

Welcome to SIME Stockholm next week. We hope you enjoy it as much as we enjoy putting it for you.

Celebrating change makers at SIME

[This is a guest post by Maral Kalajian, our social media director for the HR Summit]

‘Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.’ Steve Jobs


Everything changes and change is the only constant.

Every day we have a choice to either change or not to change and this is true in both our personal and professional life. Whether we like it or not everything changes around us, seasons, trends, people (and yes you too).

The same change is true for organizations. We constantly see waves of changes that come and take organizations to either higher levels of greatness or to unfortunate bankruptcies.

Companies small or medium or large are constantly undergoing changes. From the mighty digital transformers like Schibsted to smarter leaner start ups, the list of new how-tos continue as we move forward in time. Mighty super star companies and brands are the ones that know how to adapt to these changes inside out.

This year Sime HR Summit is celebrating change-makers.

What are change-makers?

Steve Jobs called them, the ‘crazy ones’. In my perspective they are the role models, the leaders, the ones that empower, the ones that challenge the status quo, the transformers, the drivers, the risk-takers, the motivators, and the people with the can-do attitude.

In other words, the change-makers are the ones who are adapting to change, moving forward with it and moving you with them.

In today’s economy it is inevitable not to ignore that we are all living in the ‘survival of the fittest’ era more than ever. Competition for people’s attention and time has never been more harder, yet time after time some companies find the magic spot.

How can organisations hundreds of years old compete and attract those change-makers into their culture and their talent acquisition programs, their digital transformation programs? How many of those Fortune 500 Company will remain in the coming 5-10 years?

What kind of change do change makers seek?

Join the conversations at Sime HR Summit, empowering change-makers by bringing them together on November 11th to define, identify and be inspired by change-makers! Are you one of them? Then you know where to be!

Changing the world, 140 characters at a time

With over 500 million users globally, Twitter sees almost a million new accounts opened daily up to 200 million tweets daily – that’s over one billion 140 character messages sent out every week.

In 2008, Twitter had less than 10 employees, today it employs over 500 folks. Part of this incredible team, we’re excited to welcome Josh Grau, Director of Brand Strategy EMEA to share with us on the Twitterverse, how to integrate conversation into your business and most importantly where social media is headed moving ahead.

As a teaser, we’ve pulled together some quick facts on what makes Twitter tick:


Why 140 Characters

In the very start, there was no limit to the message length. However, once the service became public, the 140 character limit was adopted, similar to the SMS carrier limit of 160 characters, with the extra 20 characters of a username. This is why you don’t want to take up long twitter handles as it eats up your character real estate.


Largest Following on Twitter

  •    Katy Perry (59MILL)
  •    Justin Bieber (56MILL)
  •    Barack Obama (48MILL)
  •    YouTube (46MILL)
  •    Taylor Swift (45MILL)

Music celebs are definitely across multiple mediums – Check out Lanz Pierce, one of our speakers this year to learn more on how she’s kicked up a social media storm.


How Twitter has changed the media

Twitter is not just your friends sharing what they ate for dinner or photos from their last holiday.

Increasingly, news stories that arise or are just happening – a tsunami (read how Twitter & Facebook become lifelines post Japan quake) a plane crash, the score of a football game, the latest Charlie Sheen gossip – arrive in tweets from people we follow on Twitter.

This means you’ve got the power to essentially create your own newspaper or newscast, and do so instantaneously, with no need for a larger editing process involved.


How Twitter has changed politics

Social media and specifically microblogging like Twitter has changed political communication profoundly. While before political communication was controlled certain offices, now the messengers are more diverse, thus allowing the messages to be more widely diffused. It’s not unusual to see Presidents and Prime Ministers with Twitter accounts, used as a key channel for communications.

Aside from politicians communicating out, the real power of social media messaging platforms is showcased in for example Egypt’s 2011 anti-government protests where folks on the ground are able to share real time updates, as opposed to controlled media houses.


How Twitter has changed business

Twitter, with its ease of use, has also become an important channel for businesses to use to communicate out to employees and customers.

Similarly, it’s also an important channel to communicate to businesses and brands – the two way real time messaging becoming huge especially in customer support channels.

Aside from communicating, Twitter’s features are increasingly allowing businesses to use the platform to generate new leads, research trends in industries, provide feedback and develop customer service systems (Check out the top companies nailing customer care on Twitter), and of course show off some brand personality.


But is Twitter for business?

John Oliver, the weekly late night show host had a funny segment on how brands and twitter don’t necessarily mix. But it is clear that more money is being spent on supporting the twitter business model with smarter advertising solutions.

John Oliver twitter



SIME will help your business use Twitter better 

To learn more on how you could be tapping into the Twitter universe and the exciting plans coming up, join us at SIME 2014. Less than two weeks to go, see you there!

Grab your SIME Stockholm tickets here.

10 days to go and 10 reasons to attend SIME

Well, you ask why you should come to SIME? We give you 10 reasons why.

  1. Ok, we will be honest. Its the best party in town. Any town. Guaranteed.
  2. If you are in digital media, you will meet some rockstars of your industry, international and local. Don’t believe us? Huff. Po, Schibsted, MTGx, New York Times, Samsung, examples of speakers, and many more in the crowd.
  3. If you are into social and non-profit, we have a separate summit for you, called the SIME Non-Profit Summit
  4. If you are into HR, we love you too. Here is our HR summit
  5. If you are into commerce, we haven’t forgotten you. You get special workshops and a summit for your own called the (R)etail summit
  6. If you love space and everything around space, we have a crazy geekete called Karin Nilsdotter, CEO Space Port Sweden as a speaker
  7. If you are a start-up looking to raise money, we have some of the leading VC”s from the region and outside, more than 15 different funds coming.
  8. If you are an investor looking to meet start-ups, then we have some Nordic rockstars waiting to come on to the main stage. Look for the session called Companies that make you go wow on Day 2.
  9. If you are tired of conferences and have digital anxiety, ironically we have the cure with our digital anxiety master class on Day 2
  10. If you are into just having a good time and getting inspired, there is no better place than Stockholm