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5 days to go for 2 important days for your business. You in?

Here is an update from within the curating team.

5 days to go for SIME Stockholm. Lots of final fixes, magic touches being added (they call it “organised chaos”) but this year SIME is shaping up better than the last 10 years. Yes, it has been 10 years since SIME came into our hands from the previous patrons, and we are excited to take this landmark Scandinavian event into the next decade soon!

For those of you who have your SIME passes already, get ready for 2 days of business opportunities, networking, inspiring speeches, amazing food, short coffee lines and epic parties. We will follow up with some house keeping stuff for you to get the most out of SIME very soon. For those of you who are still on the edge of getting to SIME, here is a sample of our 10 reasons you shouldn’t miss this year. If you are still not sure, tell us why, may be we can help you.

2000 people, but you are all very unique to us

There are very few spots left, but one thing is for certain. We do not care about quantity as much as we care about whether each of you have got maximum bang for the time spent. We have such a fantastic mix of people from all over the spectrum that we know its going to be a melting pot of ideas, thoughts, old friends and new business partnerships to be forged.

We have amazing speakers, but which conference claims not to? 

While as with any conference that claims to have the best of the best speakers, which we are happy to have, we also take pride in the way we run SIME. We like to think of the format as the MTV of conferences (compared to lets say a CNN type conference, which is great but may be doesn’t entertain you as much). We believe in careful curation of speakers, thorough interviews and preparation before they show up on stage, well moderated workshops, amazing summits and not to mention 2 days of parties.

Over 50% keep coming back to SIME. We are very grateful 

But most importantly, we believe during these 2 days, you are going to grow your business, directly or indirectly. In the past, millions of Euros have been raised by start ups, partnerships with large media co’s, telco’s have been struck. Do not believe us? Well, we have over 50% of attendees that keep coming back year after year – our cohorts are super loyal. We also have Schibsted as the sponsor for years, and their group likes SIME year after year.

The digiphysical boundaries are blurring

If you are shy, and do not know who to talk to, download our app and there you find all the delegates that you can connect with digitally and in real life. We are trying to break the barriers between digital and physical as much as possible so you get the maximum juice for your business. As with any event, put in a few cents and you should get spades worth of money back. We think SIME is going to be amazing for you.

Welcome to SIME Stockholm next week. We hope you enjoy it as much as we enjoy putting it for you.

Celebrating change makers at SIME

[This is a guest post by Maral Kalajian, our social media director for the HR Summit]

‘Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.’ Steve Jobs


Everything changes and change is the only constant.

Every day we have a choice to either change or not to change and this is true in both our personal and professional life. Whether we like it or not everything changes around us, seasons, trends, people (and yes you too).

The same change is true for organizations. We constantly see waves of changes that come and take organizations to either higher levels of greatness or to unfortunate bankruptcies.

Companies small or medium or large are constantly undergoing changes. From the mighty digital transformers like Schibsted to smarter leaner start ups, the list of new how-tos continue as we move forward in time. Mighty super star companies and brands are the ones that know how to adapt to these changes inside out.

This year Sime HR Summit is celebrating change-makers.

What are change-makers?

Steve Jobs called them, the ‘crazy ones’. In my perspective they are the role models, the leaders, the ones that empower, the ones that challenge the status quo, the transformers, the drivers, the risk-takers, the motivators, and the people with the can-do attitude.

In other words, the change-makers are the ones who are adapting to change, moving forward with it and moving you with them.

In today’s economy it is inevitable not to ignore that we are all living in the ‘survival of the fittest’ era more than ever. Competition for people’s attention and time has never been more harder, yet time after time some companies find the magic spot.

How can organisations hundreds of years old compete and attract those change-makers into their culture and their talent acquisition programs, their digital transformation programs? How many of those Fortune 500 Company will remain in the coming 5-10 years?

What kind of change do change makers seek?

Join the conversations at Sime HR Summit, empowering change-makers by bringing them together on November 11th to define, identify and be inspired by change-makers! Are you one of them? Then you know where to be!

Changing the world, 140 characters at a time

With over 500 million users globally, Twitter sees almost a million new accounts opened daily up to 200 million tweets daily – that’s over one billion 140 character messages sent out every week.

In 2008, Twitter had less than 10 employees, today it employs over 500 folks. Part of this incredible team, we’re excited to welcome Josh Grau, Director of Brand Strategy EMEA to share with us on the Twitterverse, how to integrate conversation into your business and most importantly where social media is headed moving ahead.

As a teaser, we’ve pulled together some quick facts on what makes Twitter tick:


Why 140 Characters

In the very start, there was no limit to the message length. However, once the service became public, the 140 character limit was adopted, similar to the SMS carrier limit of 160 characters, with the extra 20 characters of a username. This is why you don’t want to take up long twitter handles as it eats up your character real estate.


Largest Following on Twitter

  •    Katy Perry (59MILL)
  •    Justin Bieber (56MILL)
  •    Barack Obama (48MILL)
  •    YouTube (46MILL)
  •    Taylor Swift (45MILL)

Music celebs are definitely across multiple mediums – Check out Lanz Pierce, one of our speakers this year to learn more on how she’s kicked up a social media storm.


How Twitter has changed the media

Twitter is not just your friends sharing what they ate for dinner or photos from their last holiday.

Increasingly, news stories that arise or are just happening – a tsunami (read how Twitter & Facebook become lifelines post Japan quake) a plane crash, the score of a football game, the latest Charlie Sheen gossip – arrive in tweets from people we follow on Twitter.

This means you’ve got the power to essentially create your own newspaper or newscast, and do so instantaneously, with no need for a larger editing process involved.


How Twitter has changed politics

Social media and specifically microblogging like Twitter has changed political communication profoundly. While before political communication was controlled certain offices, now the messengers are more diverse, thus allowing the messages to be more widely diffused. It’s not unusual to see Presidents and Prime Ministers with Twitter accounts, used as a key channel for communications.

Aside from politicians communicating out, the real power of social media messaging platforms is showcased in for example Egypt’s 2011 anti-government protests where folks on the ground are able to share real time updates, as opposed to controlled media houses.


How Twitter has changed business

Twitter, with its ease of use, has also become an important channel for businesses to use to communicate out to employees and customers.

Similarly, it’s also an important channel to communicate to businesses and brands – the two way real time messaging becoming huge especially in customer support channels.

Aside from communicating, Twitter’s features are increasingly allowing businesses to use the platform to generate new leads, research trends in industries, provide feedback and develop customer service systems (Check out the top companies nailing customer care on Twitter), and of course show off some brand personality.


But is Twitter for business?

John Oliver, the weekly late night show host had a funny segment on how brands and twitter don’t necessarily mix. But it is clear that more money is being spent on supporting the twitter business model with smarter advertising solutions.

John Oliver twitter



SIME will help your business use Twitter better 

To learn more on how you could be tapping into the Twitter universe and the exciting plans coming up, join us at SIME 2014. Less than two weeks to go, see you there!

Grab your SIME Stockholm tickets here.

10 days to go and 10 reasons to attend SIME

Well, you ask why you should come to SIME? We give you 10 reasons why.

  1. Ok, we will be honest. Its the best party in town. Any town. Guaranteed.
  2. If you are in digital media, you will meet some rockstars of your industry, international and local. Don’t believe us? Huff. Po, Schibsted, MTGx, New York Times, Samsung, examples of speakers, and many more in the crowd.
  3. If you are into social and non-profit, we have a separate summit for you, called the SIME Non-Profit Summit
  4. If you are into HR, we love you too. Here is our HR summit
  5. If you are into commerce, we haven’t forgotten you. You get special workshops and a summit for your own called the (R)etail summit
  6. If you love space and everything around space, we have a crazy geekete called Karin Nilsdotter, CEO Space Port Sweden as a speaker
  7. If you are a start-up looking to raise money, we have some of the leading VC”s from the region and outside, more than 15 different funds coming.
  8. If you are an investor looking to meet start-ups, then we have some Nordic rockstars waiting to come on to the main stage. Look for the session called Companies that make you go wow on Day 2.
  9. If you are tired of conferences and have digital anxiety, ironically we have the cure with our digital anxiety master class on Day 2
  10. If you are into just having a good time and getting inspired, there is no better place than Stockholm


Sky is not the limit

The Sky is the starting point some say. And the limit exists only in our mind. Karin Nilsdotter, CEO of Spaceport Sweden surely belongs to that category where she tries to challenge that limit every day.

The Space Race

The race to mankind’s ultimate destination started in the height of the cold war, when the former Soviet Union and the United States were going neck to neck, or a Sputnik to Apollo for a very long time. From the first dog in space to the first man on the moon, it was an exciting time for space. The generation in their current 40’s and 50’s grew up watching TV of men and women scaling great heights to reach mankind’s ultimate conquest.

And then it stopped…

It stopped getting people’s attention unless there was a tragedy like the Challenger or the Columbia disaster in 2003, which quite sadly undermines the feat of mankind. Apollo 13 movie with Tom Hanks had a great interview where he explains there is nothing regular about going to the moon.

Privatisation of tomorrow’s space

With the reduction in the space budgets especially in the United States, it seems like innovation is shifting onto the private sector. Elon Musk with Space X, XCOR, Virgin Galactic, United Launch Alliance with Boeing, amongst many others are taking what used to be the sole property of government into an unchartered territory.

While Elon Musk just bagged the NASA contract to build future NASA space ships, other companies are catching up. From the genius PR behind Mars One to Boeing that has been in the industry for so many years, the race for space is as hot as it used to be in the 60’s and 70’s, just that it promises to advance technology more than a chip on the shoulder for countries.


20 years to ma(s)rs market?

Mars One


While its still early days, with commercial space flights not leaving too far beyond the Earth’s orbit (but promising zero gravity experience), it is not unrealistic to think that we are about 20 years away from private space market being open to more of the general public. It is not unrealistic to expect that our next vacation would be in space with our grand-kids (needless to say, you better be fit then).


Do not miss: the simulation project in Hawaii where 3 astronauts spend about 30 months (6 months journey to Mars, 6 months journey back and 500 days in the actual red planet). Read the coverage from New York Times.

Innovation catching up around the world

Indian Mars Mission

Funnily, India sent an unmanned space craft to Mars with a budget less than it took to make the movie Gravity, the only difference being one was real life, while the other was a fantastic movie. With other countries catching up, the innovation game is going to a different league with technology powering our advancement.

Love your Space?

For all those space fanatics, SIME Stockholm this year is going to be a treat. We have Karin Nilsdotter from Spaceport Sweden as one of the speakers where she is going to talk about how the space industry will fuel innovation in more industries, and how fun it is to do a strategy workshop with no gravity.


As always, get your ticket for SIME here, with 2 weeks to go, very few spots left!  

Press Ctrl+M / Apple+M = Commerce is changing forever

First, we begin with an epic Rant

We human beings are quite awesome and special. For a world that has existed for over 10B years, we have been on it for a blip of that time, but come a far way since then. First we somehow found life in a universe seemingly undesigned for life. From pretty much inconsequential beginnings, where we existed as humans without any language, we have now advanced to Facebook poke and send funny emojis in a blink of an eye. Yay to that. But there have been few events that have changed the course of our entire understanding of this world. From the discovery of Newton’s laws of gravity, Einstein’s relativity to the Industrial revolution, these events have changed the world.

Second, we have the 3 Revolutions

  1. The industrial revolution set into motion the growth of the middle class in the West, set population soaring and almost made it feel like the world was very uneventful till then.
  2. Then came the internet which has changed the world forever. Replacing traditional publishing to blogs to changing how we consume music, travel, watch TV and entertain ourselves forever.
  3. But now comes the third revolution. One that you should have heard of by now if you are especially in the retail business. The Makers revolution.

Makers Revolution. What the hell is that?

Well, in simple terms, it means anyone with a decent computer, some money to buy a 3D printer and not to mention some design skills can start creating actual real life products that can be sold. You know that print button on your computer (Apple-P or Ctrl-P?), imagine something like Apple-M or Ctrl-M and out comes a real 3D design of something you just designed, something as small as a robot for your 3 year old or something as complex as a gun.

Apple M = Make

The Era of Creators is here

Remember the time when the print industry went ballistic about bloggers? How could bloggers replace journalists? How can citizens be a voice for the world events? It is the job of the media. Well, as we know, while bloggers didn’t fully replace journalists, no one can operate in this world without involving the citizen journalists, as experienced first hand in the Arab Spring or as recent in the Hong Kong demonstration.

It is something similar with the Makers revolution. Now, making products is not limited to someone with experienced supply chain or troves of cash to set up a corner shop. It is as easy as taking your design skills, making your prototypes, selling it online with a service like tictail or Shopify and seeing how the market responds.

Opposite of globalisation

If this pans out as projected, this could potentially give rise to an interesting phenomenon. The opposite of globalisation. As Chris Anderson calls it, it would be the start of a new trend called “locovore” where closer is faster, since the costs have now come down drastically. Designers can literally sit next to robots, make changes in real-time and get large batch orders shipped in no time (delivered by drones?). This changes everything as you can tell. For starters, large entrenched retail businesses need to change rapidly. Having both flexibility and scale is challenging and thats the dilemma they would face.

Minecraft becomes the starting point for kids

Interestingly, more and more kids are starting to play Minecraft and familiarising themselves with polygons and shapes, training their brains to adapt to the new design reality of creating and customising products one wants to create.

Makers today = Personal computer 1970’s

While its still early days, probably compared to how PC’s were in the early 70’s and 80’s, the trend is going to hit us faster than the PC trend, as demonstrated in the mobile revolution.

Personal commerce becomes de-facto.

Join us to make the future at SIME (R)etail summit

Needless to say, commerce then becomes personal, designed, delivered and worked with on an individual level. With such interesting times, where is your commerce business on this value chain? Are you ready to look into this future with us? Join us to make this future at the SIME (r)etail summit.

You can apply for an invite here. It is going to be inspiring, guaranteed!

Hey Head of HR, are you up to date?

HR and recruitment has changed significantly the last decade. From the way new jobs are being distributed (imagine traditional classifieds in newspapers once a week) to the way companies hire, HR industry has undergone a subtle transformation. While smarter applicants get in with good connections, a lot of us still trust the invisible process of sending in a resume and hoping there is a bullet point in the resume that would land you the job.

Unfortunately those times are slowly dwindling away.

8 things recruiters should notice about a resume

The subtle changes digital brings to recruitment is showcased in 8 Things Recruiters Notice About Your Resume at First Glance in which Ambra Benjamin, engineering recruiter at Facebook, previously LivingSocial, Google and Expedia shares his personal opinion on candidate resumes. It’s a clear example of how application preference has shifted from hard to soft copy resumes, text convertible documents, and increased access to online profiles and portfolios.

But resumes, do they belong in the future?

More hard-hitting impacts, as Jason Fried of 37 signals explains in his “Never Read Another Resume” are that recruiters today can in fact hire without resumes altogether. In fact, why not. Resumes summarise individuals with a wide array of experience and skills to a one-page bullet point sheet. And with enough exaggerations (or sometimes outright lies), anyone can look good in bullets. We all have made some bad hires in the past.

That’s the picture that emerges from SHL’s recent Global Assessment Trends Report, which surveyed up to 500 HR professionals across 37 different countries. 86% of organisations now conduct personality tests, and 76% ask prospective employees to take job-fitness tests. Culture-fit tests are also growing in popularity in recent years. And of course as we are aware, social media checks are on the rise. Checking candidates’ life history, experiences and values has also become popular. While some may err on how much is too much information and where personal privacy blurs onto professional competency judgment (read Facebook photos after one too many drinks), organisations definitely do want to make their job of hiring from an unknown group of candidates easier – successful hiring after all is key in a company’s growth and development.

Nurture leadership from inside: Intrapreneurship

Another popular trend, which we’re big supporters of, is hiring internally. As new roles emerge, and employee talent shifts and develop, companies spend up to $3 million a year in cultivating future leaders and keeping employees engaged in the company.  It is quite obvious that if you find an internal rock star, you want to nurture the person to take your company forward.

Intrapreneurship rocks. A leap from employee to an owner, all without the most risk taking first step, is such a reward for companies as much for employees. Are you just throwing around innovation as a buzz word within your company or are you actually doing something tangible?

We don’t have all the answers, but there is a place where you can seek them.

If you’re looking to understand how to hire better – smarter – and most importantly motivate your folks to stay with you for longer, then SIME’s HR Summit, exclusively organised for HR directors and business leaders. While we don’t know all the answers, we are bringing together people that together we think can help get to the right place.

Register for your invite here.

Why We’re Excited to Introduce Spotify’s Rochelle King at SIME Stockholm

We’ve come a long way from a one way static medium that used to be our websites and web applications to platforms providing rich and interactive experiences, with each day getting more complex as our technologies progress. And of course, as we make things more exciting, it has gotten easier to be a consumer, always with choices that are abundant. However for someone working to delight and keep consumers, the landscape has got a little more complex with all the data, usage behaviour and the business decisions that go with it. So what is the secret to unlocking this value to make our product consistently satisfying for the end user?

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Absolut branding and the concept of onödigt bra!

In 1979, when a small group of daring design spirits in Stockholm, Sweden, designed the Absolut bottle they were inspired by an apothecary bottle from the 18th century, a classic Swedish functional design, combined with influences from American car design and pop art that was on the edge of contemporary culture at that time. Absolut is “Swedish vodka, onödigt bra in product and design”, and the brand idea is transformation. So, fundamentally, the design is Swedish, and “onödigt bra”. Their look is artistic, bold and stylish – and transformative There are very few brands that match in recognition and recall to Absolut in the spirit world or otherwise. From their iconic designs to mastering the art of finding subcultures to be a part of, they are second to none.

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SIME 101 for dummies

Today, I had someone ask me, if we’re celebrating advancement of all things digital in the world, surely there is a more tech-savvy way of sharing knowledge than to hold a conference, gathering thousands of folks and holding class.

Sure. As is the thought of using Facebook to message a friend rather than meeting friends for dinner.

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