Uncategorized | SIME

Latest news

Viral is dead! Long live Viral Marketing
Posted by mahesh in Uncategorized | Oct 31, 2011 @ 17:17
Virality is moving from art to science and the need to have a viral marketing and communication campaign has become more important than ever. How many ad campaigns and brands do you remember? Does the medium of communication matter – you see a viral video on TV, do you try to find it on youtube and share it with friends? Should viral have a large incentive for you to share, like the campaign below from IKEA in 2009 where they combined your carrot of getting a free furniture with a stick of making you comment and share with friends or another campaign where MINI made people run around Stockholm to find virtual MINI cars to drive?

Well there are so many ways to make your message sticky and viral, and together with the experts at GoViral, we show you how your video message can have the viral zing. GoViral are experts in making your videos viral and they have been doing it so well working with some of the largest brands such as P&G, Nike, Nissan etc. We have a workshop together with them on November 15, 17.15 – 18.00 at Hasselbacken where they take you on a hands on case safari of some of the best practices in making your message go viral!

You can read the agenda here

Welcome to a viral journey! Welcome to SIME Stockholm November 15, 16.
SIME loves bloggers!
Posted by mahesh in Uncategorized | Oct 28, 2011 @ 12:42
Friends, if you feel that we haven’t communicated well enough about the bloggers pass this year and we scrapped of the exercise, breathe in peace as we do! While we are uber busy making sure you have the best SIME experience, the bloggers pass has and is always something that we are very happy and proud to give away. We have had a previous post about it here

Theme blogger, say what?
At SIME we believe in change and are driven by a curiosity for new things. This is why we this year want to try something slightly new when it comes to conference bloggers. Our goal is to, with the help of passionate bloggers, make the reporting of SIME valuable both during and after the event, for people both on and off set. In order to acchive this, we’ve decided to let each invited blogger focus on a certain theme. The theme blogger application is open for everyone. If you are selected you will commit to cover a specific topic and write at least one summary of your topic in English on the SIME blog. Of course you are welcome to blog all you want in whatever language you want on your own blog.

Theme blogger benefits
As a theme blogger you are very important to us and we put great value in your efforts! Therefor we will do our very best to show you our appreciation and give you the attention and treatment hard working bloggers deserve. To shorten it down: you will be given more than just a badge and a seat, trust us.

How are the theme bloggers selected?
We have 9 blog passes to hand out. The selection will be based on an ambition to assemble a blog team with both diversity, skills and passion. Please apply below and send word around about it if you know someone in your network who is a great theme blogger candidate

How to apply
1. Fill out the form below (name, url, email, phone number and Twitternick if you have one)
2. Pick one or several themes that you are interested in covering.
3. Give us a brief motivation of why you should be one of our theme bloggers at SIME Stockholm 2011.
We need your application Tuesday, November 1st at 11.59 PM at the latest. Good luck we say
SIME Stockholm – speakers preview
Posted by mahesh in Uncategorized | Oct 26, 2011 @ 12:49
As we keep adding more speakers, here is a quick preview of some of the more confirmed speakers.

Welcome to 2 days of inspiration. Welcome to SIME Stockholm!
Passion Wins @ SIME Stockholm, get your tickets now!
Posted by mahesh in Speaker Stockholm 11 Uncategorized | Sep 22, 2011 @ 9:47
The opportunities in the digital arena keep developing and creating business, entertainment, political turmoil and unparalleled opportunities for the ones in the know. During two action-packed days SIME Stockholm will be your guide into new insights, concrete business opportunities, tools and the smartest brains from the international digital arena. In addition we take having fun seriously and know that no event is better than its participants. Welcome to SIME Stockholm 2011, November 15-16.

Welcome to one of the most important events of the year.

http://sime.nu/stockholm/
Highlights from SIME powered day in Helsinki – June 10, 2011
Posted by mahesh in Uncategorized | Jul 21, 2011 @ 12:57

Kotimaa a religious publication house based out of Helsinki brought together over 200 people from their affiliated churches including parishes and religious heads (and of course other digital enthusiasts) for a day of understanding why the web is becoming a significant part of the engagement even if you are one of the most ancient (if not the most) organization in the world.

Kotimaa publishers various magazines, operates online portals to spread the wings of christianity, educate and bring awareness to the people of leading a good disciplined life wanted to educate their heads about the growing need to be online and the various digital movements that are sweeping the way we eat, play, work and pray too. SIME brought together over 15 speakers with the aim of spreading knowledge about digital opportunities covering the breadth of the online spectrum.

Morning session started with introduction to the world of digital opportunities by SIME moderator and chairman Ola Ahlvarsson on the big forces in motion, the change in engagement behavior, the attention economy and a case safari in some of the fastest growing companies in the space. The first panel of the day was Digital spirituality featuring CEO of Voxbiblia Johan Jorgensen CEO and co-founder Muxlim Muhammad al Fatatary who spoke about their experiences in using religious identity as a basis of engagement online. While Muxlim is the world’s largest lifestyle muslim community, Voxbibilia translates and makes bible into digital formats and audiobooks.

Joakim Jardenberg, the social media pundit and CEO-whisperer from Sweden showed videos on how the technology and the consumers are finally there for brands and organizations to take full use of with the underlying theme to be and do good. Gone are the days where brands can say anything and get away with good PR. Today, the users are your best PR and no one is afraid to say what they feel and join cults and movements to promote and kill your brand. In this increasingly “honest online” world, transparency is the currency that sets good and great brands apart. Ola Ahlvarsson, spoke about his thoughts on transparency and the increasing need to accept faults and be honest online and offline, true to the Christian spirit.

The next session focused on sparking conversations online and offline – the need to be ubiquitous and spread your message as much online and offline by Tehri Paananen – using best practices on engaging with a diverse set of users and their needs online just like the church does offline. To add an anti-thesis to the day and to make the audience understand that for every sweet side there is a dark side too, we had a session on the dark side of the web a la the negativity prevalent online today – from hate groups, to cyber terrorism, trolls, the safe heaven of unlimited power giving birth to child pornography, terrorist groups etc. In the end, the internet hasn’t made the world less safer but has given the power to the bad to be more evil.

One of the penultimate session was on the ubiquity of mobile by Maks Giordano , the device that is now more precious than the body part (in a crowd of 200 not so tech savvy users, everyone voted that they would rather have their mobile phone than lose a pinky even if painlessly removed for the rest of their lives), that accompanies us everywhere and why mobile community is giving rise to a third wave of applications, engagement opportunities and consumerism. The final session of the day was on passion and compassion, as quoted by Jan Eliasson, former UN Secretary General. Featuring Daniel Daboczky from Funded By Me and Therese Engstrom, one of the directors of SIME Non-Profit talking about using the web to reach to people for causes and beliefs that are making the world a better place.

The day was eye opening as you realize that digital is truly touching, changing and revolutionizing all the rudimentary aspects of our lives – from our communication, relationships, knowledge, work, play, life – name it and there is a digital component involved. And if religion is one of the glues behind our society from the ancient days to the modern times, it is almost a no brainer for such an organization to be online more.
Wrap up and Highlights from SIME Barcelona
Posted by mahesh in Uncategorized | Jul 11, 2011 @ 10:37
SIME was held in Barcelona last month on June 16th, featuring speakers like Dr. Werner Vogels (CTO, Amazon), Catherina Fake (Flickr Co-Founder), John Hanke (founder Google Earth), Nenad Marovac (DN Capital), Jyri Engstrom (Jaiku / Google, Ditto).

For the full listing, see here

Held in conjunction with Biz. Barcelona that brought together over 5000 entrepreneurs with investors, press and journalists, SIME was a 1 day track that focused on the growing universe of digital: companies and concepts that are making us go wow completely changing the way we live, work and play, being in a bubble time again with IPO’s and M&A’s galore, where digital merges with lifestyle. The speakers were fantastic, unconventional some times even as there were open challenges on stage all with the cause of pegging each other on to plant the flag of Spanish and European entrepreneurship in the world stage even more.

All in all, great for us to be back in Barcelona for the third time and we hope to come back next year with an even more mightier agenda and speakers list.

For now, here is a summary video from our video team in Spain. Thanks Santiago and Bianca
SIME Stockholm Registration now open!
Posted by mahesh in Uncategorized | Jun 21, 2011 @ 14:29

SIME this year opens its doors to welcome you to register to our flagship event in Stockholm November 15-16, 2011. The opportunities in the digital arena keep developing and creating business, entertainment, political turmoil and unparalleled opportunities for the ones in the know. During two action-packed days SIME Stockholm will be your guide into new insights, concrete business opportunities, tools and the smartest brains from the international digital arena. In addition we take having fun seriously and know that no event is better than its participants. Each year SIME invite speakers and panel participants from all over the world. All speakers are leading professionals within their respective niche and are representatives for the Internet, telecom, entertainment and media industries. Stay tuned as we confirm some of the leading names in the industry.

Welcome to a world of digital opportunities. Welcome to SIME Stockholm!

Register here