If you had been to SIME this year and found movie like posters outside the Rigoletto cinema depicting the SIME speakers as movie stars, I bet you stood by for a minute at least, snapped a picture and went in thinking that was cool. Actually, passers by thought they were movie posters until they paused for a minute and read the text again. Well, we thought we should do a featured post about the folks who came up with the idea.

Meet the students from Berghs school of communication

Berghs School of Communication, Sweden, is a school in Stockholm that offers strategic and creative educational programs within market communications at several levels and formats. Interactive Communication at Berghs is a one-year education that gives students a broad and intensive year in marketing strategies and how they relate to digital communication. Students learn how the contemporary techniques of interactivity work regardless of language, geography or culture and how to integrate interactive communication with other channels and best communicate with a range of target audiences. Working with digital technologies such as the internet, intranet, e-business, viral marketing, mobile telephony and digital TV divides education into a series of courses in: interactive branding, interactive campaigns, computer technologies, technical development, design management, web management, content management and information design. In short these folks are “interactive integrated communicators”.

The task with SIME was to highlight the speakers and celebrate them, make them the rock stars, the heros of digital knowledge. The solution? Use the movie billboards outside of the cinema. On these bilboards we put up prints where the speakers were highlighted in fictive newspaper billboards of some of Swedens biggest and most influential papers, like IDG, Internetworld and Aftonbladet. These papers were also partners of the SIME conference. A neat idea that the folks at Berghs School of Communication came up with and implemented it to perfection together with our in house logistic team.

A gazillion thanks to the manager of the program Peder Rotkirch and his students Clara Grelsson, Fredrik Arrelid, Markus Andersson, Axel Tagg, Jonas Åhlén, the creative heads from Berghs School. You guys are fine integrated communicators!