"My passion is Experience Innovations; Brand X, Customer X and User X. Why? You can delight and surprise customers."
“When innovating in the experience you can use existing capabilities in new ways but also develop new products, services, ecosystems and business models. Hence, you can not only generate profitable growth and new business, but also transform companies (new mindset/approach). Best part, it is a team sport! With customers, partners and all internal functions.”
Joachim leads Purple+, Telia’s innovation hub, where they address challenges such as unleashing new growth via Experience Innovations. He was previously with Electrolux where he led and facilitated the Group’s holistic agendas for Innovation and Commercial Launch.