Joachim Rask

Joachim is passionate for Experience Innovations; Brand X, Customer X and User X because of the chance they give to delight and surprise customers.
See agenda

Joachim Rask

Joachim is passionate for Experience Innovations; Brand X, Customer X and User X because of the chance they give to delight and surprise customers.
See agenda

Head of Purple+ at Telia Company

"My passion is Experience Innovations; Brand X, Customer X and User X. Why? You can delight and surprise customers."

“When innovating in the experience you can use existing capabilities in new ways but also develop new products, services, ecosystems and business models. Hence, you can not only generate profitable growth and new business, but also transform companies (new mindset/approach). Best part, it is a team sport! With customers, partners and all internal functions.”
Joachim leads Purple+, Telia’s innovation hub, where they address challenges such as unleashing new growth via Experience Innovations. He was previously with Electrolux where he led and facilitated the Group’s holistic agendas for Innovation and Commercial Launch.

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This year you will be able to pick and choose between 12 Industry Summits, two full days of main stage magic and our new powerful matchmaking service. You pick what you like the most or pamper yourself with an all access VIP pass.

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