Whether it’s swindling his way as a fake jeans designer, Georgio Peviani, to the top of Paris Fashion Week or letting his Instagram followers vote on every decision he made for a day, his ambition is to explore different worlds in an interesting, contemporary way.

We are happy to present life hacker Oobah Butler as keynote speaker at Sime!

Oobah is an award-winning filmmaker, writer, and provocateur, famous for his different life hacks on the webb, like turning the Shed on his backyard into the highest ranked restaurant i London on Trip Advisor or faking his way into Paris Fashion Week.

Over the past two years, his work has gone from quietly admired on VICE Magazine and The Guardian to being renowned globally.

His work uses comedy and absurdity to comment on the modern era.

After releasing his stunning film and article about The Shed at Trip Advisor Oobah dominated headlines globally in the climate of ‘fake news’, being interviewed on television stations all over the world. Singaporean parliament used his work as an example to inform new laws on fake news

In Summer 2018, he received three prestigious awards for his work; Content Creator of the Year at the Online Media Awards, Video Project of the Year at the British Media Awards and Best Content Idea at the British Society of Magazine Editors Talent 2018 Awards.

Oobah speaks on Sime’s Inspiration stage, Day 1, 14:30.

November 14
14:30 Fake it till you make it – Lies, truth and lifehacks in the age of digital (or how I swindled my way into TripAdvisor and Paris Fashion Week
Oobah Butler uses comedy and absurdity to comment on the modern era. Whether it’s swindling his way as a fake jeans designer, Georgio Peviani, to the top of Paris Fasion Week or letting his Instagram followers vote on every decision he made for a day, his ambition is to explore different worlds in an interesting contemporary way.

Key takeaways:
–How Oobah turned the Shed in his backyard to London’s top rated restaurant on TripAdvisor.
–How he swindled his way into Paris Fashion Week.
–His thoughts on fake news, and what we can learn from it to reach through the buzz.