Lisa Farrar

Lisa is now leading the digital transformation and building of a technology company within Nordic Choice Hotels.
See agenda

Lisa Farrar

Lisa is now leading the digital transformation and building of a technology company within Nordic Choice Hotels.
See agenda

Chief Digital Officer at Nordic Choice Hotels

Lisa Farrar has many years experience leading digital first companies and advancing e-commerce platforms.

Lisa is now leading the digital transformation and building of a technology company within Nordic Choice Hotels. eBerry (by Nordic Choice Hotels) is a 150+ strong team focused on the mission to create the world’s best hotel guest journey.

Petter Stordalen has invested more than 250 million NOK in the start-up and it has since its inception in 2016 delivered several “firsts” in the hotel industry as well as made head-ways innovating using Bots and AI to deliver a seamless customer experience.

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This year you will be able to pick and choose between 12 Industry Summits, two full days of main stage magic and our new powerful matchmaking service. You pick what you like the most or pamper yourself with an all access VIP pass.

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