09.00-12.00 SIME NON-PROFTIT JOINS MAINSTAGE PROGRAM at Cirkus
12.00-13.00 LUNCH – SOCIAL ENTREPRENEURS AND NON-PROFITS
SHARES BEST PRACTICE
13.00-15.00 SIME NON-PROFIT JOINS MAINSTAGE PROGRAM at Cirkus
15.00-19.00 EXCLUSIVE SIME NON-PROFIT WORKSHOPS (AND ACCESS TO SIME WORKSHOPS)
MAINSTAGE PROGRAM:
NOVEMBER 16
09.00 THE CONNECTED SOCIETY – FIRESIDE CHAT EXPLORING A WORLD WITH 50 BILLION CONNECTED DEVICES
Dwight Witherspoon, Director, Communications, Ericsson.
Key takeaways:
- The Internet of things.
- Understanding the importance of the eco system for growth.
- Convergence of media, Telecom and everything else.
- Innovation in the connected society.
09.15 SURVIVAL STRATEGIES FOR A WORLD WHERE EVERYTHING BECOMES IT
When digital technology is at the core of more and more industries the strategic landscape changes dramatically.
Tête-à-tête with serial entrepreneur and management consultant Tomas Lund from Connecta, Scandinavia’s leading digital management consultants.
Key takeaways:
- Corporate entrepreneurship.
- The new generation management consultants.
09.35 12 YEARS OLD AND SUCCESFUL SERIAL ENTREPRENEUR – MEET PUCK, THE FOUNDER OF PUCKIPEDIA
Introduction by Tessa Boerman, journalist and Film Director.
Meet programmer and mobile apps entrepreneur Puck and learn how this amazing young self-taught Dutchman explore the apps universe
Key takeaways:
- That creativity has no minimum age and that the mobile world is the ultimate playground.
09.55 THE RETURN OF THE MEDIA GIANTS
Metro goes Gaga – Introduction by Christian Quarles, Global Marketing Director Metro.
The media industry is changing at warp speed and new entrants like Facebook and Twitter co-exist with traditional media giants in an increasingly interesting and cluttered media landscape. We gather some of Europe’s leading media executives, and find out how they are reshaping the media industry.
Key takeaways:
- The new role of the media companies.
- How media companies can be the intrapreneurs of the future.
- Cross media opportunities.
Christian Quarles, Global Marketing Director, Metro – Sohrab Ghotbi, Advertising Director International Digital Media, New York Times Global.
10.30 BREAK
11.00 THE WORLD’S BEST MOBILE MARKETING CAMPAIGNS
A guided tour into the most successful campaigns in the evolving mobile communications arena.
Key takeaways:
- Mobile case stories.
- Inspirational insights.
Maks Giordano, Germany’s leading mobile business expert and marketer.
11.10 YOUR BRAIN IS THE BEST MARKETER – MARKETING BY BRAIN SCANNING
Meet the pioneers in using brain scanning as a tool for understanding how marketing really works.
Key takeaways:
- How brain scanning and the analysis of body reactions can tell us how to market.
11.20 GAME DYNAMICS – GAMEIFICATION AS A STRATEGIC TOOL
Game dynamics is gluing us to Angry Birds and Kinnect but it is also increasingly used to as a strategic tool as Prius car owners compete in lowest gas consumption, marketers engage millions and location based social networks make us check in at an increasing number of restaurants, bars and other places.
Key takeaways:
- Why playfulness is an important marketing asset.
- How to make almost anything into a game.
- Why game dynamics is not a fad.
Elísabet Grétarsdóttir, Eve Online, Johan Sjöberg, founder Starstable
11.40 SOCIAL BRANDING – THE ART OF COLLABORATIVE BRAND BUILDING
Where creativity meets social and create a new type of social branding that can pivot a brand to unparalleled engagement.
Erinn Marzo, VP International Sales, Buddy Media, the fast growing social media marketing phenomenon, Krister Karjalainen, Head of Digital, P&G.
Key takeaways:
- US and European leaders sharing best in social brand building
- Bad mistakes
- Transparency in brand building
12.00 LUNCH
13.10 CHANGING TIMES NEED CHANGING LEADERS
Fireside chat with Alan Webber, author, Co-founder Fast Company, former managing editor/editorial director of the Harvard Business Review.
- How can leadership foster the right kind of innovation needed to stay ahead in an era of constant flux? is one of the questions that will be answered in this session.
Key takeaways:
- Which attitudes, models and strategies are yesterdays news and which
will replace them?
- How does the role of leaders, companies and even countries need to adapt
to the ever faster changing international arena of a connected world?
13.30 RETURN OF THE DOTCOM BOOM – BUBBLE TROUBLE OR ALL IN?
Reflections by Pontus Schultz, Bonnier
Money is back in advertising as well as venture capital. What can we learn from the last dotcom boom and bust and how do we make sure we at least make new mistakes this time around.
Key takeaways:
- It smells like the 90’s but is different indeed.
- Why substantial value will be created during the next years.
- Why many will also loose their shirts.
13.40 THE NEW “SOCIAL” DEMOCRACY – THE ARAB REVOLUTION SEEN FROM WITHIN – RIZ KHAN, Al Jazeera
2011 has proven how dramatically our world can change around us and the digital arena has never been more vibrant, powerful and politically important. We go behind the scenes of the world’s first digital revolution. With Riz Khan, Al Jazeera.
Key takeaways:
- Why dictators are so last century and a dying breed.
- How the combination of traditional and social media is changing the world of politics.
- A new view on the Arab world.
14.10 DIGITAL CULTURE BUILDERS – CULTURE GOES SOCIAL AND DIGITAL BECOMES CULTURE IN A CONNECTED SOCIETY
Thomas Gylling, TV program host, super DJ and pioneer in putting a spotlight on digital culture for more than 15 years. Einar Bodström funder of Radon and co-creator of award-winning digital culture cult movie PressPausePlay.
Key Takeaways:
- How digital is becoming a part of the fabric of society.
- Technology goes from geek to chique.
14.40 PASSION AND COMPASSION
We look at how leading marketers make supporting non-profit organizations and good causes a profitable strategy.
Key takeaways:
- How non-profit can be very profitable.
- How to raise money for non-profit.
- GOOD examples.
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