Nurit Nobel

Following more than 10 years of applying behavioral insights to increase demand for brands as a marketing executive, Nurit became curious in how they can be used for higher level purposes, helping individuals and society grow.

Nurit Nobel

Following more than 10 years of applying behavioral insights to increase demand for brands as a marketing executive, Nurit became curious in how they can be used for higher level purposes, helping individuals and society grow.

Behavioral Scientist, CEO Impacutally

Inspired by thinkers such as Nobel laureates Richard Thaler and Daniel Kahneman, Nurit explores how behavioral economics can be applied to design better policies, products and services, ultimately creating long-lasting positive behavior change.

Nurit has a Masters in Social Psychology from London School of Economics and her experience in the business sector comes from Procter and Gamble. Her passion is where academia leaves the ivory tower and goes out to the “the real world”.

She co-founded Impactually to bridge the gap between science and practical applications by removing the barriers for implementing it to address real world problems. Impactually uses expertise in behavioral economics and social psychology to design evidence-based solutions to critical societal challenges, leveraging scientific methods to identify interventions that will have long lasting, measurable effects. Impactually helps clients close the “last-mile” gap between well-intended strategies and ineffective execution by designing choice environments that take into account the growing body of knowledge on individuals’ irrationalities.

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