Agenda Day 1

November 15

09.00 INTRODUCTION, CONNECTING THE DOTS, HOW TO SUCK THE JUICE OUT OF SIME

Ola Ahlvarsson  

09.30 MOBILE MEANS BUSINESS

Introduction by Rikard Steiber, Global Marketing Director Social & Mobile, Google. Thought leader panel on mobile business with Rikard Steiber, Google, Carl-Henrik Borg, CEO Hemnet, Malin Eliasson, Head of Mobile SEB,  and Johan Åsén, Head of Mobile Business, Aftonbladet.  

10.00 FIRESIDE CHAT WITH NIKLAS ZENNSTRÖM

We indulge in a chat with one of the true titans of the Internet and European entrepreneurship, Niklas Zennström.   Key takeaways: - How to change the world.  

10.30 BREAK

 

11.00 PASSION ENTREPRENEURS

Introduction by Andreas Bernström, CEO Rebtel.  

11.20 YOU SAW THEM FIRST – SHOWCASE OF TOMORROW’S SUPERSTARS

We pick three companies that will continue the legacy of Skype, Rebtel, Spotify, Blocket and other Nordic world champions.   Key takeaways: - The hottest companies in town and soon in every town.   - Jacob de Geer, founder Izettle - Hjalmar Winbladh, founder Wrapp - Nicklas Jönsson, founder, Pruta.se  

12.00 LUNCH

 

13.00 THE ART OF VALUE CREATION

Introduction by Måns Hultman, founder Qliktech, that he built to a EUR 1 Billion+ company. Company leaders all over the world are aiming to create value but is it an art or a science? This panel covers the whole journey from having an idea to raising capital, expanding internationally to how to sell and buy companies. With Gary Moon, Headwaters MB, José Marín, IG Expansion. José Marín, plays the piano, while his investment strategy is shown on stage and the companies displayed.   Key takeaways: - From start up to well funded. - From fast-growing to international. - The art of M&A and exit seen from all sides.  

13.40 NEWS, ENTERTAINMENT OR BULLSHIT – FIRESIDE CHAT WITH AFTONBLADET’S EDITOR IN CHIEF JAN HELIN

The line between news and entertainment is blurring and journalistic principles are being killed by leaking wikis and aggressive bloggers. We dive into the future of journalism and the newsroom of Scandinavia’s largest media.  

14.00 EXTREME MAKEOVER – WHY YOUR WEB SITE IS UGLY AND INEFFICIENT AND HOW IT SHOULD REALLY LOOK TO BE PART OF YOUR PRODUCT

Many web sites are still graphical experiences rather than part of the overall product offering. What are the common mistakes and how do you create a web site to be proud of will be clear after this expert session.   Key takeaways: - The difference between a cool site and a good site. - Tricks and tools. - A brand new way of looking at the web.   With Martin Deinoff, Senior Vice President, Creuna - Fredrik Marcus, Creative Designer, Creuna  

14.20 THE BATTLE FOR YOUR LIVING ROOM – THE TV REVOLUTION HAS JUST BEGUN

Traditional TV has never been stronger but the future of TV is a virtual battlefield with apple, Google and many others moving into the living room as the “second screen” filled with commerce, marketing and social experiences.   Key takeaways: - Why you will never be alone in the TV sofa again. - How e-commerce will boom when connected to your TV. - Why TV will be one of the most important media for online business.   Cecilia Beck-Friis, TV4, Isla MacLeod , Digital Business Development Manager BBC, Arnd Benninghof, CEO ProSieben.Sat1, Shirlene Chandrapal, Vice President, Smartclip  

14.40 OVER 200 MILLION WOMEN CAN´T BE WRONG – INSIDE GLAM.COM, THE LARGEST MEDIA COMPANY FOR WOMEN IN THE WORLD

  Ernie Cicogna, President, Co-founder and General Manager of Glam International takes us through the wonderful world of Glam.com, a global network of sites reaching over 200 million monthly users making them a top 5 site in the US and the largest media targeting women in the world.   Key takeaways: - Understanding a distributed media company - Why lifestyle content attracts - Monetizing uder generated content - How to build a truly global offering   See agenda for day two >>

Agenda Day 2

NOVEMBER 16

09.00 THE CONNECTED SOCIETY - FIRESIDE CHAT EXPLORING A WORLD WITH 50 BILLION CONNECTED DEVICES

Dwight Witherspoon, Director, Communications, Ericsson. Key takeaways: - The Internet of things. - Understanding the importance of the eco system for growth. - Convergence of media, Telecom and everything else. - Innovation in the connected society.

09.15 SURVIVAL STRATEGIES FOR A WORLD WHERE EVERYTHING BECOMES IT

When digital technology is at the core of more and more industries the strategic landscape changes dramatically. Tête-à-tête with serial entrepreneur and management consultant Tomas Lund from Connecta, Scandinavia’s leading digital management consultants.   Key takeaways: - Corporate entrepreneurship. - The new generation management consultants.  

09.35 12 YEARS OLD AND SUCCESFUL SERIAL ENTREPRENEUR - MEET PUCK, THE FOUNDER OF PUCKIPEDIA

Introduction by Tessa Boerman, journalist and Film Director. Meet programmer and mobile apps entrepreneur Puck and learn how this amazing young self-taught Dutchman explore the apps universe   Key takeaways: - That creativity has no minimum age and that the mobile world is the ultimate playground.  

09.55 THE RETURN OF THE MEDIA GIANTS

Metro goes Gaga - Introduction by Christian Quarles, Global Marketing Director Metro. The media industry is changing at warp speed and new entrants like Facebook and Twitter co-exist with traditional media giants in an increasingly interesting and cluttered media landscape. We gather some of Europe’s leading media executives, and find out how they are reshaping the media industry.   Key takeaways: - The new role of the media companies. - How media companies can be the intrapreneurs of the future. - Cross media opportunities. Christian Quarles, Global Marketing Director, Metro - Sohrab Ghotbi, Advertising Director International Digital Media, New York Times Global.  

10.30 BREAK

 

11.00 THE WORLD’S BEST MOBILE MARKETING CAMPAIGNS

A guided tour into the most successful campaigns in the evolving mobile communications arena.   Key takeaways: - Mobile case stories. - Inspirational insights. Maks Giordano, Germany's leading mobile business expert and marketer.  

11.10 YOUR BRAIN IS THE BEST MARKETER – MARKETING BY BRAIN SCANNING

Meet the pioneers in using brain scanning as a tool for understanding how marketing really works. Kim Cramer, Co-owner, BR-ND   Key takeaways: - How brain scanning and the analysis of body reactions can tell us how to market.  

11.20 GAME DYNAMICS – GAMEIFICATION AS A STRATEGIC TOOL

Game dynamics is gluing us to Angry Birds and Kinnect but it is also increasingly used to as a strategic tool as Prius car owners compete in lowest gas consumption, marketers engage millions and location based social networks make us check in at an increasing number of restaurants, bars and other places.   Key takeaways: - Why playfulness is an important marketing asset. - How to make almost anything into a game. - Why game dynamics is not a fad. Elísabet Grétarsdóttir, Eve Online, Johan Sjöberg, founder Starstable, and Robin Teigland, Stockholm School of Economics.  

11.40 SOCIAL BRANDING – THE ART OF COLLABORATIVE BRAND BUILDING

Where creativity meets social and create a new type of social branding that can pivot a brand to unparalleled engagement. Erinn Marzo, VP International Sales, Buddy Media, the fast growing social media marketing phenomenon, Krister Karjalainen, Head of Digital, P&G.   Key takeaways: - US and European leaders sharing best in social brand building - Bad mistakes - Transparency in brand building  

12.00 LUNCH

 

13.00 CHRIS ELAM

 

13.10 CHANGING TIMES NEED CHANGING LEADERS

Fireside chat with Alan Webber, author, Co-founder Fast Company, former managing editor/editorial director of the Harvard Business Review. - How can leadership foster the right kind of innovation needed to stay ahead in an era of constant flux? is one of the questions that will be answered in this session. Key takeaways: - Which attitudes, models and strategies are yesterdays news and which will replace them? - How does the role of leaders, companies and even countries need to adapt to the ever faster changing international arena of a connected world?  

13.30 RETURN OF THE DOTCOM BOOM – BUBBLE TROUBLE OR ALL IN?

Reflections by Pontus Schultz, Bonnier Money is back in advertising as well as venture capital. What can we learn from the last dotcom boom and bust and how do we make sure we at least make new mistakes this time around.   Key takeaways: - It smells like the 90’s but is different indeed. - Why substantial value will be created during the next years. - Why many will also loose their shirts.  

13.40 THE NEW “SOCIAL” DEMOCRACY – THE ARAB REVOLUTION SEEN FROM WITHIN – RIZ KHAN, Al Jazeera

2011 has proven how dramatically our world can change around us and the digital arena has never been more vibrant, powerful and politically important. We go behind the scenes of the world’s first digital revolution. With Riz Khan, Al Jazeera.   Key takeaways: - Why dictators are so last century and a dying breed. - How the combination of traditional and social media is changing the world of politics. - A new view on the Arab world.

 

14.10 DIGITAL CULTURE BUILDERS - CULTURE GOES SOCIAL AND DIGITAL BECOMES CULTURE IN A CONNECTED SOCIETY

Thomas Gylling, TV program host, super DJ and pioneer in putting a spotlight on digital culture for more than 15 years. Einar Bodström funder of Radon and co-creator of award-winning digital culture cult movie PressPausePlay, David Dworsky, Director PressPausePlay, Houseofradon.   Key Takeaways: - How digital is becoming a part of the fabric of society. - Technology goes from geek to chique.  

14.40 PASSION AND COMPASSION

We look at how leading marketers make supporting non-profit organizations and good causes a profitable strategy.   Key takeaways: - How non-profit can be very profitable. - How to raise money for non-profit. - GOOD examples. With Johnny Linqvist, Head of Digital, MEC. See agenda for day one >>