Born in Småland, Sara believes that her instinct to solve problems with a smile on her face runs deep in her DNA.
When she was a kid she dreamed of becoming the next Ingvar Kamprad, the founder of IKEA, and just like him she has never done things by the book. Making money out of everything from picking stones to selling shoes, Sara most recently was a founding member of Footway, the largest shoe e-retailer in the Nordics. In addition, she was part of the senior management team at Internet pioneer LensWay, invested in the Springfield Project and serves as a Board Member of listed RnB. Stockholm has been her home for several years, but she has never abandoned her accent nor her outsider spirit. One of her dreams is to ensure all people count, no matter where they live or where they come from, and she believes that technology is the tool that will take her there.