Mats Persson

Senior Vice President Nordics, Adform

Mats Persson has been on stage giving presentations for more than 15 years. The last 6 years he has spent with Adform as COO and Senior Vice President. Topics for his presentations during the last year vary from "Digital marketing trends" to "attribution modeling" and "Winning in the war of talents".
On stage Mats is known for not always sticking 100% to the manuscript. By adding a piece of improvisation in the performance, the result is always an engaging and somewhat interesting presentation. Mats has been awarded best presenter at several international conferences.
The worst presentation he ever conducted was in Belarus, where he was instructed by the Russian interpreter to "speak slow with no jokes". It didn't work.
Let's see if his presentation works better at Sime.