Owner of Nespresso Business Solutions in the Nordic countries and the first marketing manager Nespresso
Mike Hecker is an expert in brand creation with focus on direct relations with the consumer and using innovations to transform low tech categories.
As part of the original Nespresso team and being the first marketing manager, Mike was instrumental in building the Nespresso brand that has become a consumer icon and a unique business model transforming the coffee industry impacting the whole value chain from farmers to consumers.
Mike led the same transformation in the European water industry co-founding Eden Springs to become the water choice of over 500’000 offices across Europe. In both journeys from start-up to industry leaders the focus on full control of the value chain and use of innovation to ensure superior customer experience has been Mike’s mantra.
Today as owner of Premium Coffee - Nespresso Business solutions in most Nordic markets, Mike is leading again with Nespresso the transformation of how coffee is enjoyed in offices and restaurants.