Co-owner, BR-ND

Kim Cramer is co-owner of BR-ND The brand appeal company. In 2005, she received a Ph.D. from the University of Amsterdam with a degree on brand portfolio management. Since then, she has been engaged in scientific studies to gain understanding in the emotional appeal of brands. Based on these studies, BR-ND develops innovative branding tools to support clients in all kinds of industries. Kim is a mom, a dance instructor, and a skilled showdancer.