Head of Digital, P&G

Krister Karjalainen is the current head of digital for Procter & Gamble. With over 10 years experience in digital marketing/media, Krister has worked with global companies like Nokia, IKEA, Volvo Cars, H&M, Vodafone, Microsoft, Ericsson, Universal Video/Music and Disney. Krister has a deep understanding of how digital marketing fulfills business goals. Krister is passionate about digital communications and constantly tries to find the answer to the question “how to create a superior consumer experience”