Senior Microsoft Advertising (EMEA)

Michael is passionate about brands and helping them to take full advantage of the interactive palette to engage and entertain audiences. As Creative Solutions lead he heads a team consisting of Brand Strategists, Editors, Design, Development and Production. This group is dedicated to orchestrating the full array of Microsoft capabilities to devise and deliver integrated ad experiences. Consumer engagement with client brands is always at the centre of their efforts. Around that they concept to find audiences, craft stories and reveal the best technical innovation to enable a spectrum of solutions that can realise agency/client goals. External content and technical partnerships are leveraged as required to further bolster offering value.

Up to his 2008 return to Europe Michael was with Microsoft Corporation in Seattle. He brings with him a great deal of experience having previously established US brand advertising solutions teams, been head of global brand display ad product marketing and having held various other interactive roles since 1999. Before online Michael held marketing positions with Microsoft’s Consumer Division advancing packaged CD products like World of Flight, Magic School Bus, Encarta, Cinemania, Dreamworks The Neverhood, Age of Empires and Flight Simulator. He has also worked in Microsoft’s Latin America Division. Prior to Microsoft Michael was with The Gillette Company in Boston and DEC in Burlington VT, holding Brand Management and Product Planning roles.